Conversations start here for consumers and for brands



AOL Advertising provides advertisers, agencies and publishers the opportunity to build their brands and engage with consumers with the most powerful, comprehensive and efficient online advertising tools available anywhere. The original brands available through the AOL Huffington Post Media Group offer our clients unprecedented media placements, deep integration and eye-popping creative executions. Our industry-leading network, Advertising.com, helps advertisers reach highly-targeted audiences at scale, and helps publishers maximize revenue. And our commitment to research gives clients the insights they need to make the most of their media buy. For success online, it's all right here.
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AOL Premium Formats
Good advertising doesn't just relay information – it sings. AOL Premium Formats gives your creative the proper stage to belt out your message. Named winners of the Interactive Advertising Bureau's (IAB) Rising Stars Ad Formats Awards, the Project Devil unit (now "IAB Portrait") and Pictela pushdown unit (now "IAB Pushdown") are designed to transform brand marketing on the Web. These units, along with the 4 other premium formats we offer, invite consumers to engage and interact with the brand. Project Devil, our philosophy around beautification of the Web, helps create a better user experience, and in turn, better results for advertisers and publishers.
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The AOL Advertising.com Group's focus is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The eight businesses that make up this Group are Advertising.com, ADTECH, AOL Video, goviral, Pictela, Content Solutions (including Studio Now and seed), 5min Media and Sponsored Listings.


Advertising.com
Advertising.com is the technology, data and insights arm of AOL Advertising. At the heart of Advertising.com's technology is AdLearn, the most advanced optimization and bid management system in the business. AdLearn has processed up to ten billion transactions per day for the past 12+ years and consistently provides unmatched results for the world's largest advertisers. At the end of the day, your advertising platform either performs or it doesn't. And put simply, no other platform produces the kind of results we do – year after year.
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ADTECH
ADTECH's integrated ad serving solutions enable web publishers, ad networks, agencies and advertisers to manage, serve and report on their online advertising campaigns – including display, video and mobile formats.
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AOL Video
AOL Video combines great content with precise trafficking for effective measurement and mass reach. It's the fastest-growing video platform on the web, with streams up 6x year-over-year according to comScore Media Metrix Data.
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5min Media
5min Media provides publishers full access to the web's deepest curated library, use of a white-label player, and proprietary technology that allows them to integrate our videos across their sites to reach and engage with targeted audiences – immediately.
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goviral
goviral distributes branded video content, guaranteeing audiences and user initiated video plays for advertisers on a pay-for-performance basis. Visitors engage with the relevant and non-intrusive content, increasing time spent on your site – as well as your earnings.
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Pictela
Pictela is an award winning, high-definition global content marketing platform for serving and distributing brand content across online advertising and social media. Pictela is revolutionizing how brand content is served, distributed and measured. And it is the Pictela platform that powers the backend of AOL Premium Formats.
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Content Solutions
Nothing keeps people interested like good content. From articles and photographs to full-blown video productions, the Content Solutions team can develop content, at scale, for brand marketers and publishers to distribute across their distribution channels.


Sponsored Listings
Our premier pay-per-click, site-targeted Advertising.com Sponsored Listings network includes AOL Media properties and many of the web's top sites. With ASL, advertisers have an unmatched ability to target ads by content and by audience.
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