AOL Health Launches ‘United For Pink’ Campaign in Honor of Breast Cancer Awareness Month

New York, NY – October 1, 2008 – AOL Health, http://www.aolhealth.com, is honoring Breast Cancer Awareness month with the launch of its month-long “United For Pink” campaign in October, http://www.aolhealth.com/condition-center/breast-cancer/awareness-month. The campaign will provide users with galleries, quizzes, articles and videos on topics ranging from ways to assess the risk for getting breast cancer to the common myths and misperceptions about the disease. AOL Health is part of AOL Living, one of the top-three women’s sites, with more than 16.5 million unique visitors, according to the August 2008 comScore Media Metrix report.

“Last year’s effort to bring pertinent content about breast cancer to our users was a huge success, so we’re excited to do the same this year during National Breast Cancer Awareness month,” said Tanya Mancini, Senior Editorial Director of AOL Health. “Providing our readers with helpful and relevant information regarding their health is our number one goal, and we couldn’t achieve that without our wonderful partners including Health.com.”

AOL Health has partnered with Health.com in an online poll to have users share their views on breast cancer. Results include:

• A majority of respondents (73%) have had a close friend or relative who has battled breast cancer;

• Forty-one percent said getting heart disease scares them more than getting breast cancer, while 29% said nothing scared them more than breast cancer. Coming in third and fourth, respectively, were a terrorist attack (17%) and getting fat (13%);

• Fifty percent said they would have their breasts removed if they tested positive for the breast cancer gene;

• More than half (59%) said they do self-exams sporadically and 15% said they do them every day, while 26% said they never do self-exams;

• Almost three-quarters (71%) of respondents who are over 40 get an annual mammogram.

The AOL Health/Health.com Breast Cancer Poll surveyed more than 2,000 internet users on AOL Health, http://aolhealth.com, from August 22 – September 16, 2008. Results are available on both AOL Health and Health.com, http://www.health.com.

In addition to the “United For Pink” campaign, AOL Health has run a Quit Smoking program and a Sleep Well, Sleep Better campaign. The AOL Living network also includes AOL Food, http://food.aol.com, AOL Home, http://home.aol.com, ParentDish, http://www.parentdish.com, StyleList.com, http://www.stylelist.com and the newly launched Lemondrop.com, http://www.lemondrop.com. 

About AOL
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S. and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

About Health.com
Time Inc.’s new health and wellness destination, Health.com (www.Health.com) balances the human and clinical aspects of health, combining a trusted, empathetic voice and clear, intuitive navigation. The Web site offers a mix of original reporting, first-person stories, video, accredited medical content and community. Health.com helps users take better control over their own health experience. The centerpiece of the site’s approach are its Health “journeys,” rich content on the most commonly-searched health conditions. Health.com and Health magazine, which currently engages over eight million readers, share the same voice, one that is authoritative, real and reassuring, and eminently practical. Health magazine is published by Southern Progress Corporation, a subsidiary of Time Inc.