CITIZEN AOL




Making a difference. It's in our culture and code. Nearly every day, we unleash initiatives focused on making the world a better place. To date, we have volunteered over 50,000 hours in our local communities during our annual Monster Help Day and donated more than 70 billion impressions to over 500 non-profits that our teams, advertisers and consumers care about most.

Our philanthropic and volunteer efforts center around three key areas:
• Investing in women and youth
• Strengthening our local communities
• Empowering our audiences to join us in doing good.


Investing in Women & Youth

No company rallies around women the way AOL does. We do this with brands like MAKERS, Cambio and BBG Ventures and leadership teams led by top female talent. We also pursue programs aimed at cultivating the next generation builders of culture and code.

Our initiatives include:

The AOL Charitable Foundation

The AOL Charitable Foundation is a bold new chapter in our citizenship story that is focused on improving the lives of women, girls and underserved youth through:
• Fostering leadership and empowerment
• Improving economic opportunity
• Access to education and technology
• Cultivating creativity

The Foundation provides funding to non-profit organizations working in these arenas as well as providing opportunities for the people of AOL to lend their talent and skills to benefit the organizations and the individuals they serve. The Foundation celebrated its launch in December of 2014 with grants to four local and national non-profits. For more information on the AOL Charitable Foundation, please contact Foundation@teamaol.com.


Leadership & Mentoring

Partnership is at the core of our leadership and mentorship initiatives. AOL works with many organizations to connect underserved youth with our teams to learn more about work, technology, creativity, coding and collaboration. We concentrate on three areas:

Internships
AOL partners with Year Up to provide six-month internships to low-income young adults eager to get the training and opportunity to pursue professional careers. Learn more about Year Up here.
In 2014, a group from Girls Who Code partnered with AOL to develop Cambio, a website built by girls, for girls.

Mentorship
The Big Brothers Big Sisters of New York Mentoring Program and AOL team up to pair 10th graders from the Bronx with AOL mentors. Over an eight-month period, students learn about professionalism, teamwork, communication and problem solving.

Career Exploration
AOL helps underserved youth and girls explore media and technology careers through interactive activities with our brands and different teams working across the business. We partner with All Star Code, Futures & Options, Step Up and Girls Who Code. Read about a Career Exploration visit with a career panel lead by Bob Lord, Global CEO of Aol Platforms, here.


Strengthening Communities

With offices around the globe, AOL is a part of many local communities. Nearly every day we rally our talent and technology around the causes that matter most to us, our neighbors and partners in these locations. It's our teams that lead the charge, through volunteerism and philanthropy. Highlights:

Monster Help Day
On one day, once a year, AOLers around the globe volunteer for a range of community service projects outside of the office. In 2014 alone, AOLers chalked up 11,000 service hours on Monster Help Day. This is a tradition that Tim Armstrong, CEO, started in honor of AOL's 25th birthday!

Matching Grants & Volunteer Time Off
AOL matches employee contributions as well as provides AOLers with three days of paid time off to volunteer with the non-profits they're passionate about.

Walk & Run Program
AOL supports employees who team up to run, walk and cycle for their causes. From marathoning to fundraise for the American Cancer Society to cycling to benefit cancer research, AOLers go the distance for their charities.


Building Communities. Building Connections.

Often times, AOL's charitable partnerships spark lasting personal connections between employees and a cause. Christa Zambardino, VP of Product Sales for AOL.com volunteered at Ronald McDonald House NYC during a Monster Help Day in YEAR and became hooked on their great work. On her own, Christa led fundraising efforts to rebuild the facility's computer lab and music room.


Empowering Our Audiences

Every day, AOL unleashes its technology to empower our audiences to learn more about causes and support them easily. Some of our initiatives:

• The AOL.com Cause Module
AOL is the only major publisher to donate space to non-profits on its most premium property, AOL.com. Our cause module sits at the top of the homepage every single day of the year, easily spotted by 7 million daily users.
• Disaster Relief Tools
In times of disaster, AOL brings related content to the forefront of every brand, providing valuable information on how to take action and help others.
• Pro-Bono Media & Content
Our clients' causes are our causes, too. We leverage our culture and code to help them educate our audiences and inspire them to make a difference. We also support the Ad Council to create and distribute pro bono campaigns.
• Creating Cause-Consumer Connections
We invite cause leaders to join us for interviews with moderators and viewers on HuffPost Live, our live streaming network and through BUILD speaker series. It's a chance for them to raise awareness and start a deeper conversation with consumers who can help them.

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
     
  3. Cannes Welcome Reception
     
  4. 18%
    Global advertising revenue growth YoY
     
  5. Marketplace

    100+
    Premium Publishers
     
  6. 1
    HuffPost Green ComScore Rank
     
  7. AOL video viewers have increased

    6x
    year over year
     
  8. Programmatic Upfront
     
  9. 510%
    YoY growth for HuffPost Live video views
     
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
 
  1. Make a Difference module on AOL.com

    55B
    Free impressions driven to causes
     
  2. AOL Digital NewFront
     
  3. Adap.tv

    90%
    of Ad Age 100 Advertisers do business on Adap.tv
     
  4. 70%
    increase in Premium Formats
     
  5. Adap.tv

    10B
    Global video impressions delivered every month
     
  6. We award Blue Monsters to our top employees
     
  7. StyleList

    1
    ComScore Rank (Style & Beauty)
     
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. 94M
    Monthly views globally on HuffPost
     
  3. Arianna Huffington at AdWeek
     
  4. 300M
    Comments on The Huffington Post
     
  5. Advertising.com

    3B+
    Global impressions per day
     
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
     
  7. Anytime, Anywhere Tech Support
     
  8. 47%
    increase in native ad revenue
     
  9. Games.com

    1,500
    Free online games
     
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.