AOL leverages the power of the Internet to improve the world around us and benefit
those in need
AOL is in the business of helping people, period. Now, more than ever, we are committed to using our best-in-class assets and corporate social responsibility initiatives to drive impact in the following ways: Strengthening our local communities, empowering our consumers, supporting our partners, and advocating for internet safety.
Strengthening our Local Communities: AOL makes a difference in our local communities through a combination of our employee-led volunteerism and matching grants programs. Through these efforts, AOL has:
- Deployed over 3,000 employee volunteers in 22 cities across the world to donate 22,000 hours during AOL's Monster Help Day.
- Donated computer labs to St Jude Children's Research Hospital and the Ronald McDonald House of NY.
- Contributed over $198,000 with our Matching Grants program in 2011, which matches employee non-profit contributions up to $250. In total, 464 employees participated in the program, donating money to 384 different non-profit organizations.
Empowering Our Consumers: AOL empowers our consumers to make a difference on behalf of the causes they care about through the use of our best-in-class assets. Here are just a few examples:
- Connected our consumers with new non-profits through our Cause Module on AOL.com. To date, this placement has driven over 17 billion pro-bono impressions on behalf of the 330+ non-profit organizations we've featured on the AOL homepage, since launching the program in November 2010.
- Provided immediate coverage and support for disaster relief efforts throughout 2011 in partnership with Network for Good through AOL.com. In total, AOL users donated $314,000 to various efforts including the earthquakes in Japan and Haiti.
- Reached 20,000,000 users a month on Huffington Post's Impact, Education, and Green sites. These sites engage our readers through award-winning content and an influential social impact blogging community including Hillary Clinton, Bono, Barbara Streisand, and Elton John.
- Launched the first-ever "Giving Good" contest created by the AOL Mail team. This program asked our users to tell us what cause they care about most for the chance to receive a $10,000 donation and free promotion on AOL. 10,000 mail users submitted entries, with the 3 winners announced in early January.
- Produced 16 cause-related "You've Got" videos featuring celebrities like Michelle Obama, Matt Damon, Kevin Bacon, Michael J Fox, and Katie Couric .These videos are so engaging that in one day they have garnered up to 1 million video views and $30,000 in donations.
Supporting our Partners: We enable our non-profit and advertising partners to leverage our platform to share their cause-related stories to our audience of millions. Some of our most impactful highlights include:
- Promoted causes for 35 of AOL's Top 100 advertisers by utilizing the Cause Module on AOL.com resulting in 6.2 billion impressions for our partners.
- Donated 52 PSA campaigns through the AOL network promoting the causes our agency and advertising partners support totaling $1.5 million of pro-bono media value.
- AOL has donated over 700 million free impressions on the AOL Mail Log-in screen on behalf of 30 non-profit partners and their cause campaigns.
- Served Patch's 860 local communities by dedicating space on each of its sites that allows for local charities and non-profits to find each other. Patch also gives back with its "Give 5" program which donates free advertising space to charitable organizations and contributing their time as volunteers.
- Leveraged the Impact, Education, and Green platforms to inform and engage consumers with Major Fortune 500 brands' social impact messages.
- Promoted Hunger Action month which resulted in 100,000 donated meals for Feeding America. AOL was honored with the Stars of Madison Avenue award for its work, along with two of our major advertising partners, Wal-Mart and Kraft.
Advocating for Internet Safety: AOL is dedicated to ensuring the Internet is a safe environment for consumers, especially our children. Because of this dedication, AOL has:
- Advocated public policy with initiatives like SafetyClicks.com, an Internet safety blog providing guidance and information to help parents address online safety concerns for their family.
- Sponsored iKeepSafe's Generation Safe, a scalable, cloud-based system that helps to integrate digital literacy into school curriculum and policies.
- Served on the Board of the Family Online Safety Institute, a non-profit membership organization working to develop a safer Internet.
- Served on The Washington State Attorney General's "Youth Internet Safety Taskforce," which was charged with developing state tools and polices dedicated to keeping children safe online.