News / AOL Platforms

Your Guide to ONE By AOL's Programmatic Transactions

Oct 30, 2016

When did programmatic advertising become so complicated? Is it a PMP or a preferred deal? Are you better off with an open auction or a guaranteed deal? Download our guide that aligns and defines the five most common ways AOL's clients (and the industry) transact, making it easier to get your head around the business of programmatic advertising. Go beyond nomenclature to check out some best practices for when it makes most sense to use each type of transaction model.