News / AOL Blog

Project Devil Featured in Top Retail Trade Publication

Jun 4, 2012

AOL's Project Devil ad format was featured in this month's issue of Internet Retailer, the largest monthly magazine in e-retailing, in a piece on the future of display advertising. Premium Formats SVP Greg Rogers' thoughts were highlighted on the look of new ads and why it is important to have high-quality advertisements next to high-quality content. The feature includes a Zappos Devil ad, a list of apps available for the units, as well as a list of other clients who have run Devil across AOL.

Visit Internet Retailer online to read the full article and check our trade site to learn more about Project Devil.