News / AOL Blog

Patch Plays a Big Role in AmEx's Small Business Saturday®

Nov 21, 2011

Supporting small businesses has been a cornerstone of Patch's mission since our launch more than two years ago. From free business listings on every Patch site, to a suite of tools that can be accessed through a business owner platform, Patch serves as a small merchant's concierge to the web. In addition, there's no other hyperlocal news and information platform that also offers a "feet on the street" sales presence in all regions. That's why AmEx's Small Business Saturday® is a perfect fit for Patch - and why we're honored to be a part of it for the second year.

Small Business Saturday®is dedicated to supporting small businesses on one of the busiest shopping weekends of the year: the two days after "Black Friday." We are uniquely able to bring visibility to the principle of "shopping local" - because local is what we're all about! In the days leading up to Small Business Saturday, all Patch sites will offer a "countdown ticker," as well as a sitewide Small Business Saturday®skin to help build users' awareness of the event and the local businesses involved. Patch is also offering free local ads and free "Deal of the Day" placements to small businesses for the week leading up to Small Business Saturday®, as underwritten by American Express. And naturally, Patch is offering one of the things we're best at: editorial content. Patch will profile small businesses and their owners and post blogs by these local business owners across all 850+ sites.

Not only that, all local businesses that are part of the Patch "Places" directory will be sent a link to AmEx OPEN's Small Business Saturday® website, through which they can activate their status as a Small Business Saturday® participant; new businesses in each town will be approached by the Patch sales team to help them claim their free business listing and sign up for Small Business Saturday.

Our counterparts at the Huffington Post Media Group will be supporting Small Business Saturday® across several of its brands, including MapQuest (which will feature a Small Business Locator for the entire month of November) and The Huffington Post (editorial content supporting the mission of Small Business Saturday®).

Small Business Saturday®is as Patchy as it gets, and we're really excited to support the cause this holiday season. Take a look at Small Business Saturday® in action on one Patch site here.

Go Patch - and go shop local!