News / AOL Blog

MyDaily Presents ....Mary Katrantzou

Nov 23, 2011

On Tuesday evening the MyDaily team gathered in Soho to launch a new series of intimate interviews with leading figures in the fashion world called MyDaily Presents...

The first event was with one of the UK's boldest and brightest fashion designers and MyDaily's newest contributor Mary Katrantzou, who was interviewed by editor Libby Banks, dressed in a Katrantzou original. MyDaily Presents... was launched to improve communication and build long lasting relationships with key fashion bloggers pulled together by the editorial team, SEO, marketing and communications.

The room was filled with mannequins dressed in looks from Mary's latest collection and highlighted beautiful photography from the London Fashion Week catwalk show, all complemented by fabulous MyDaily Mary Katrantzou bags.

During the hour long session, I quizzed Mary on her influences, the potential for a menswear collection, her plans to open a store, her website, and the role of social media in her life. We then invited the bloggers to ask questions.

A screen showcased live Twitter activity throughout the evening with the #mydailypresents hashtag actively used by those in attendance. A retweet from Dannii Minogue, and Susie Bubble, one of the most influential bloggers on the UK fashion circuit who was at the event, were two of the big highlights in the Twittersphere. Already there's been 1.5 million impressions! Drapers, the UK trade magazine for the fashion industry, also attended the event and were Twittertastic on the night! MyDaily also announced a competition last night for readers to win a Mary Katrantzou dress.

Check out and view images from last night on MyDaily's Facebook page.