AOL VIDEO LAUNCHES EDITORS ROOM: NEW VIDEO PLATFORM ALLOWS DIGITAL PUBLISHERS OPPORTUNITY TO MONETIZE VIDEO EMBEDS
Oct 12, 2011
New York, NY, October 12, 2011 – AOL Video today announced the launch of Editors Room, a new platform for the embed video market that allows editors the opportunity to add premium, brand safe video to every page and digital publishers the opportunity to generate additional revenue on those videos. The platform offers Web editors and publishers access to more than 250,000 curated premium videos from top media companies and independent producers including BBC News, Hearst, Meredith, GigaOM,blip.tv and Bonnier, and was beta tested by the Huffington Post Media Group.
The video platform was designed with editorial staff in mind and presents an intuitive ad-free search interface that simplifies selecting and embedding video. From current events and breaking news to seasonal content, the Editors Room streamlines searching for relevant video content and offers publishers the ability to immediately monetize their video embeds with pre-roll and overlay ads.
"Through our longstanding relationship with publishers we know one of the top pain points they face is increasing revenue on video," said Ran Harnevo, Senior Vice President of AOL Video. The Editors Room not only offers editors a quick and easy way to discover and embed premium video content with their stories, it also offers publishers the opportunity to monetize and increase their yield per page."
Harnevo added, "We are excited to partner with top media companies to increase our already robust library of videos. Our curated approach, easy interface and monetization should set the Editors Room apart in the embed marketplace, benefitting editors, publishers and ultimately the consumer experience."
The editors at Huffington Post Media Group used the Editors Room in beta. In a comparison of two versions of the same content page – one with video and one without – readers spent 86% more time on the page with embedded video*.
AOL Video, one of the top-10 video platforms on the Web with 40.7M unique viewers and 370.0M U.S. streams per month**, recently launched its premium video slate appealing to multiple audiences and advertising categories. The AOL Video platform is growing 86% in unique views year-over-year and ranks first in key industry categories, including tech, autos, travel, fashion, food and home**.
Editors Room is launching in the U.S.; for more information, visit editorsroom.5minmedia.com.
*Internal testing on content pages across one-hour time span
**August 2011 comScore Video Metrix
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprising a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video (inclusive of AOL Video, goviral and 5min Media), Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third-party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the U.S., which serves as another distribution channel for its consumer subscription products, such as AOL TechGuru and Computer Checkup.
AOL Corporate Communications