AOL UNVEILS NEW GLOBAL BRANDED VIDEO CONTENT OFFERING: BE ON, A PART OF THE AOL ON NETWORK
Apr 30, 2013
Meets the Growing Interest by Advertisers to Create Native Video Advertising
New York, NY – April 30, 2013 – The AOL On Network, AOL's premium video platform, today announced a new solution for advertisers and agencies to connect branded video content with consumers across all screens. Available globally, Be On enables the production of premium content, distribution to top sites across the Web and AOL On Network, plus real-time analytics. The launch of Be On was announced at AOL's 2013 Digital Content NewFront, where more than 750 brand advertisers, marketers, agencies and digital and TV media buyers came together to see the power and reach of the AOL brand.
"Branded content has become an increasingly important part of the marketing mix for advertisers and agencies," said Ran Harnevo, SVP, AOL On. "We know that content drives engagement and conversation online, and brands want to be a part of those conversations but often struggle to find authentic ways to do so at scale. With the launch of the Be On, plus our powerful syndication platform, we are providing marketers the opportunity to produce more high-quality content and get it in front of millions of consumers."
This is a global announcement, incorporating the leading video distribution service, goviral, with AOL Studios production expertise and a new insights offering to advertisers. The offering provides an end-to-end platform for long-form branded content across all devices. With offices across the world, including a new office in the US announced today, Be On provides brands with the tools to create, syndicate at scale and measure premium content that people want to watch and share.
The solution includes:
· Production: Marketers will have access to AOL's two HD studios, an award-winning creative services team and partnerships with some of the top names in the production business to create high-quality videos. Marketers can leverage AOL's brand-building experience and consumer insights to develop video that audiences love and brands want to be aligned with.
· Distribution: As the #1 premium curated video platform on the Web, which gets over 724M videos views each month,* the AOL On Network has proven the power of syndication. Contextually matching videos to content on the page, AOL On Network's syndication platform allows marketers to build a strong, organic audience for content through distribution on AOL's owned-and-operated sites and partner sites.
· Measurement: The AOL On Network's advertiser dashboard provides marketers with real-time campaign insights, including shares, views, impressions, demo-based insights and more.
· Across All Screens: AOL On content runs across all devices, including mobile, tablet and connected TV.
"Consumers' viewing behaviors have shifted and transformed," said Charles Gabriel, VP of Sales, AOL On. "The AOL On Network creates and curates thousands of hours of high-quality video content that entertains audiences across screens. Marketers are developing deep content strategies with their brands and Be On provides them with the ability to leverage The AOL On Network's distribution with their own content plus integrate into our stories. Brand content provides utility and entertainment for consumers and Be On enables that."
AOL continues to innovate and build new video advertising solutions for marketers. Over the last three years, AOL acquired 5min Media in September 2010, acquired goviral in January 2011, and launched the AOL On Network at AOL's First Digital Content NewFront in April 2012. The AOL On Network encompasses AOL's entire video offering under one umbrella, and now gets over 724M video views each month.*
*comScore Video Metrix, March 2013 total video streams
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
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