News / AOL Blog

AOL On Network and Vibe Media Form Strategic Video Partnership

Sep 28, 2012

Yesterday, we announced our partnership with Vibe Media, parent group of Vibe Magazine and the premier destination for youth-oriented music and urban entertainment. As part of the partnership, Vibe Media's enormous catalog of over 1,800 high-quality videos will be programmed into AOL On's 14 channels and shared across the entire AOL On Network. In turn, AOL On will power the back-end technology for Vibe Media's video player and content management system, and the advertising sales for all of its video content.

"Vibe is in a unique position to capitalize on the explosive growth of online video because we have a very strong fan base and editorial voice in the youth oriented music & urbanentertainment space," said Ari Horowitz, Chief Executive Officer of Vibe Media. "AOL will help us quickly capitalize on this trend and ensure that the content we produce is distributed to all of the relevant corners of the web, while helping to power our technology and extend our sales needs."

"Video is a new territory for many publishers who have built their business on print and don't yet have this new medium baked into their DNA," said Ran Harnevo, SVP of The AOL On Network. "Partnering with The AOL On Network provides these publishers with best-in-class video expertise and a seamless solution that gives them everything they need to get their video strategy off the ground."

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