AOL Launches Editions by AOL, the Magazine That Reads You
Aug 3, 2011
iPad Exclusive Magazine Now Available on the App Store
PALO ALTO, Calif. –Aug. 3, 2011 – AOL today announced the launch of Editions, a free daily magazine for iPad that delivers a unique and beautiful reading experience customized for each individual user. Developed by AOL's mobile-first team,Editions is the only daily iPad magazine that is tailored to the unique interests of each of its users in an easy to read format. Available today on the App Store, Editions also surfaces top news by section to ensure readers are getting information that is not only interesting to them, but also important.
Editions leverages a sophisticated set of algorithms that takes all of your actions into account, from opening an article to adding a new interest, to help learn what you do and don't like – creating a truly customized reading experience for each individual user.
"Our goal for Editions was to take the best of the online and offline reading experiences and fuse them into a single, sleek magazine unlike anything else that exists today," said David Temkin, Head of Mobile, AOL. "By combining custom features with technology that learns about you as you use it, Editions delivers a magazine every day that's full of the things you care about most."
Every morning, at a time of your choosing, you'll receive a unique 30- to 40-page magazine tailored to your interests. Editions replicates some of the features that make magazines fun to read, including beautiful pages, images and layout, and fast and easy page turning. Every Edition has a cover, a list of top articles and a final page that features your daily horoscope.
Additional features include:
- A total of 15 topic sections to choose from, including Design, Tech, Business, Family, Health & Fitness, Sports, Entertainment and Travel
- The ability to edit each section to include your favorite companies, teams, celebrities, sources etc.
- Localized news and weather – for large cities and small towns alike – as well as hyper-local content sources
- A built-in calendar that syncs with Facebook and iCal to display important events, meetings and birthdays
- Adjustable font sizes and color options
- Option to save an article for later, or share it by email, Facebook or Twitter
The Editions by AOL App is available for free from the App Store on iPad or at www.itunes.com/appstore.
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprising a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleListand MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video (inclusive of AOL Video, goviraland 5min Media), Content Solutions and Sponsored Listingsand serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third-party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the U.S., which serves as another distribution channel for its consumer subscription products, such as AOL TechGuru and Computer Checkup.
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