AOL CSR Gets Creative & Employs Triple-Win Effort
Feb 13, 2014
Charitybuzz.com is an online auction house where users bid on experiences and luxuries whose proceeds benefit causes. This platform enables individuals and companies to donate items and allot their proceeds to particular organizations. Users then bid on the items or bid "to make a difference." The highest bidder wins the item and the proceeds benefit the designated cause.
In November, AOL supported one of its non-profit partners, She's the First by donating an experiential auction item: a tour of the New York office followed by a round-robin of employee conversations.
Last week, AOL hosted its item's winner. The winning bid of $750 enabled each 20-minute employee conversation to fund a $150 donation to She's the First! Conversations revolved around individuals' roles at AOL and how they contribute to the company as a whole. By tapping this innovative platform, AOL simultaneously supported an AOL consumer (the winner), employee volunteering and She's the First!
According to the winner, the event was a truly phenomenal opportunity to learn about the AOL brand. He commented, "This was incredible exposure! I didn't know how expansive AOL is. Holy cow!" An employee volunteer mentioned, "Our guest told me he's never seen a more creative and genuinely valuable charity event." Another employee described how he deeply appreciated the opportunity to volunteer. In terms of impacting She's the First, the auction item that AOL donated and AOL's guest purchased could fund a year's worth of school supplies and books for 34 Nepali girls.
This event was a win for all three parties and showcased AOL's ability to get creative about being in the business of helping people.
What's next? You'll just have to wait and see.
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- AOL Impact (@AOLImpact) February 13, 2014