AOL at CES: What's Next for the Heart of Technology
Jan 6, 2014
The proving ground for breakthrough technologies for more than 40 years, CES has become much more than the world's largest trade show. And its implications and innovations reach far and wide beyond the tech industry into our everyday lives. From 4K TVs to wearable technology, from automotive telematics to smart appliances, every year, CES amazes and delights us with what's next and what's possible. As AOL Networks' CEO Bob Lord puts it, "CES has become a cauldron of what it means for consumers and marketers. It challenges how we do advertising." And only AOL, with its award-winning consumer brands and its powerful advertising platforms and products, is squarely at the heart of CES.
CES: Connecting to innovation
What's fascinating about CES is how tech and humanity come together, in a way that transforms the consumer experience. And AOL is focused on programming content that consumers love with our consumer tech sites Engadget and TechCrunch. In addition to once again being the Official Online News Source for CES, Engadget is also honored to be the media partner for the Best of CES Awards. And for the first time, TechCrunch is bringing its signature Hardware Battlefield to CES, to uncover this year's startup stars, with the help of celebrity judges like Martha Stewart. But if CES is where man meets machine, it also happens to slap us in the face at a time when we're taking stock, making resolutions, and thinking about how we will make this year better than the last. The Huffington Post's re-launched GPS for the Soul app is the perfect reminder for how we need to find balance amid technology's temptations.
CES: Connecting with partners
CES has become a hotbed for advertisers and agencies, and we're looking forward to meeting with partners to discuss how our barbell solutions, global opportunities, cross-screen capabilities, video, and programmatic platforms can drive their brands forward. In fact, this week marks the first time where AOL will bring our full video and programmatic stack to market with Adap.tv, fulfilling a vision that began at last year's CES. Continuing his thought-leadership Shingerviews video series, this week David Shing will talk to some of tech and media's leading figures to make sense of the evolving technology landscape and discuss how we can use technology to help make powerful human connections between consumers and brands.
CES: Connecting humans
AOL connects to consumers – and in turn connects those consumers to brands and marketers. And we can't wait to see how the innovations revealed this week will impact our lives.
- AOL PR (@AOLPR) January 6, 2014