ADTECH Teams up with Six Mobile Mediation Suppliers to Roll Out New Service for Clients
Feb 8, 2012
Dreieich, 8th February 2012- ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced partnerships with six suppliers for mobile mediation. The new partners include: InMobi, Inneractive, Millennial Media, Mojiva, Nexage and Smaato. The partnerships, which bring together the expertise of ADTECH's mobile ad server and six leading/global mobile ad optimisation platforms, is expected to help clients all over the world to better manage their mobile ad space, enabling them to increase revenue.
"We are in the business to help our publisher and network clients maximise revenues on their mobile inventory," said Erhard Neumann, CEO of ADTECH. "By partnering with these mediation networks we give clients the option to increase ad-fill rates and this way to have the capability to increase revenue too."
ADTECH has developed and launched a new mediation interface within its solution which will provide a direct connection between the adserver and the mobile ad optimisation platforms from InMobi, Inneractive, Millennial Media, Mojiva, Nexage and Smaato. The interface gives ADTECH clients access to tier 1 brands and advertisers.
"We are excited to extend our partnership with ADTECH, combining their leadership in ad serving with our market-leading Nexage Exchange," said Ernie Cormier, CEO and president of Nexage. "This partnership enables us to bring powerful and reliable capabilities to our customers, further differentiate on the basis of the quality and completeness of technology, and bring more liquidity to the market."
"The ADTECH and Smaato alliance enables premium publishers to more efficiently monetize high volume sites with an automated, auction-based sales platform. The complimentary technical strengths of both companies," says Smaato CEO Ragnar Kruse, "and means publishers can build a virtual ad salesforce and sell their inventory more effectively."
ADTECH is constantly working to develop its mobile adserving offering. Only a few weeks ago the company has launched its new Mobile SDK to ease in-app advertising.
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics.
According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett.
For more information please visit: www.adtech.com
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. From time to time, we post information about AOL on our investor relations website (http://ir.aol.com) and our official corporate blog (http://blog.aol.com).