Creating Smarter Journalism with Every Click
Anthony is keeping people in the know. As a senior writer at TechCrunch, he covers startups and media - topics that interest his target audience. Through data and analytics, he’s able to decipher what content his readers crave and cater to their needs.
Ha explains: "In newsrooms of the past, we would have arguments around what readers want but we wouldn't really know. Now we can actually look at a dashboard and see what people are reading and how long they're reading it for.” Smarter journalism for the win!