AOL is mobilizing the future through Culture and Code
AOL is a global digital media and technology company, representing the best of all worlds: premium content and innovative technology, or as we call it: 'Culture and Code'. Originally known as America Online, we once connected over 35 million people to the internet, becoming a cultural icon and business behemoth. Today, AOL is built on four pillars: video, mobile, ad technology and platforms, and open ecosystems. We can proudly say that:
- AOL has over 700 million global unique users in 22 global markets, giving us the third largest reach of any online property in the world.
- AOL properties such as The Huffington Post, TechCrunch, and Engadget, are available on 19 OTT devices, and provide editorial and video content at a caliber unlike any other in their spaces.
- The Huffington Post is the number one news source on the internet with over 100 million unique monthly visitors and holds the title as the number one site on Facebook.
- TechCrunch is one of the most influential news sites for start-ups and tech.
- AOL is one of biggest names in women's media, with our MAKERS series representing the largest collections of women's stories ever assembled, and the BBG fund making myriad investments into women-led consumer internet start-ups.
- Always pushing the conversation forward, AOL's BUILD, a live interview series, brings together today's biggest names in entertainment, tech, fashion, and business as they share the stories behind their projects and passions.
Our continued growth and evolution is the product of nearly a decade of careful cultivation of our internal strengths, coupled with thoughtful acquisitions and rigorous integration of the very best technologies and talents on the market. We recognized digital as the future of media and set out to build a network to enable our company—and our users and partners—to capitalize on this new world. To do this, AOL acquired a number of both Culture and Code properties that would build the infrastructure to make this new future a reality. Since our spin-off from Time Warner in 2009, key milestones and acquisitions include:
AOL acquires TechCrunch
AOL acquires 5Min Media
Project Devil launches
AOL acquires The Huffington Post
AdLearn Open Platform launches
HuffPost Live launches
TechCrunch Disrupt launches
MAKERS launches on PBS
AOL acquires Adap.tv
AOL acquires Gavity
AOL acquires Convertro
AOL acquires Precision Demand
AOL acquires Vidible
AOL receives two Emmy nominations for original programming
Built By Girls (BBG) launches Cambio
ONE by AOL for Advertisers launches
AOL acquires Kanvas
NBC Universal and AOL partner for content and ads
AOL launches Partner Studio
Verizon acquires AOL for $4.4B
Microsoft and AOL sign enterprise level partnership for Skype, Xbox, Outlook, and MSN ads and search across AOL properties
AOL acquires Millennial Media
AOL receives two Emmy nominations for original programming and MAKERS
AOL launches LIVE by AOL
ONE by AOL for Publishers launches
NFL selects TechCrunch for 1st and Future Super Bowl event
Today, AOL is built on four pillars: video, mobile, ad technology and platforms, and open ecosystems.
AOL has created one of the most sophisticated video and advertising ecosystems by strategically assembling top-level infrastructure, including 5Min Media, then the web's largest video distribution platform. AOL's in-house video content production thrived, producing a slate of over 75 Originals, attracting worldwide attention and earning four Emmy nominations. In 2012, AOL and PBS announced MAKERS, an unprecedented multi-platform digital video and broadcast initiative highlighting the exceptional Women Who Make America.
In 2015, we launched LIVE by AOL to enable our partners to tap into the growing demand for live-streamed programs. In Q1 of 2016 alone, we will stream over 250 hours of live content on our owned and operated properties, as well as with our open partner properties. We host and livestream our BUILD program, and our owned and operated properties including TechCrunch and The Huffington Post quickly embraced digital video.
Just as we saw the world going digital, we see the future going mobile. For more and more consumers every day, mobile is their most important machine, their operating system, and their second brain. We are now building the most important mobile media technology company in the world.
2015 was a watershed year for AOL on mobile. We acquired mobile streaming app Kanvas, and the subsequent Verizon and Millennial Media transactions cemented our place as an important leader in future of mobile content and advertising.
Advertising Technology and Platforms
AOL Platforms harnesses the power of programmatic technology across mobile, video and display, and enables top marketers and brands to reach global consumers through premium and results-driven advertising. AOL used proprietary technology, along with the addition of key acquisitions including Adap.tv, Convertro, Precision Demand, and Vidible to our advertising suite, to develop ONE by AOL, a multi-faceted solution that provides 360-degree services for advertisers and publishers alike.
Advertising has moved beyond banner ads and pop-ups, and AOL has ushered in a new era by responding to consumer demand for innovative creative and new formats that resonate on the most personal level. Our comprehensive tech stack, combined with powerful distribution tools, a vast network of owned and operated properties, and a cadre of partnerships with premium content producers, has put us at the forefront of the digital video and advertising revolution.
Modern digital advertising strives to blend the power of rich data and technology with captivating content to help brands tell their stories. Partner Studio, the industry's first end-to-end data- and technology-powered content marketing solution, represents the realization of this desire. A reflection of AOL's journey, Partner Studio gives the world's biggest brands access to award-winning storytelling and our sophisticated distribution network. We have partnered with Georgia-Pacific, Jaguar, Lexus, and more to reach new audiences and drive compelling narratives in ways never done before.
As we developed these content and advertising platforms, we committed early on to creating open ecosystems that unite content owners, advertisers, publishers, and technology owners to create more efficiency, scale, and competition. "Walled garden" approaches are antithetical to a brand's and publisher's best interests and stifle innovation, making it difficult for brands to utilize even their very own data or understand the full value of their content and ad inventory.
Across our content and advertising platforms, brands like The Huffington Post, TechCrunch, ONE by AOL, Mapquest, MAKERS, and more share this philosophy and commitment: an open ecosystem that empowers anyone and everyone in the marketplace — whether advertisers, content producers, brands, or even consumers — to create value and shine.
We've always had the drive and innovative thinking to mobilize the future. Now, we have the tools, the reach, and the resources to make this future a reality.