AOL ON LAUNCHES NEW ORIGINAL DOCU-SERIES, 'FLAT OUT'
AOL ON LAUNCHES NEW ORIGINAL DOCU-SERIES FLAT OUT FOLLOWING UP-AND-COMING NASCAR PRODIGY DYLAN KWASNIEWSKI
Los Angeles, Calif. (September 17, 2013) – AOL On launched the newest addition to its lineup of original programing today – FLAT OUT. The documentary series, which is co-produced by NASCAR Productions and Vuguru, features 10 unscripted episodes that grant viewers an all-access pass into the life of 18-year-old, NASCAR driver Dylan Kwasniewski as he balances family, friends and newfound celebrity status on and off of the track.
As the youngest driver to ever win the K&N Pro Series West championship at 16 years old, the series exposes fans to Dylan's life away from the track. Viewers will follow Dylan at his senior prom, throughout his journey to overcome the passing of his father and inspiration, COO and President of Hard Rock Casino and Hotels Randy Kwasniewski, and witness his move from Las Vegas to Charlotte where he is learning to adjust to a new NASCAR team, Turner Scott Motorsports.
"As an 18-year-old prodigy, Dylan offers a unique and remarkable perspective," said Gabriel Lewis, Head of AOL On Originals. "We're thrilled to offer fans an inside look at NASCAR through Dylan's point of view and to share his story with our viewers."
NASCAR opened its doors to offer fans unprecedented access to one of their most promising drivers. The series is an example of the sanctioning body's sharpened focus to integrate NASCAR into mainstream pop culture to expand the sport's reach to new audiences.
"Dylan was a perfect fit for this project because, in addition to his aspirations to be a top driver in NASCAR, he has a dynamic personality and the same concerns and problems that most teenagers have, which makes him relatable," said Zane Stoddard, NASCAR Vice President, Entertainment Marketing and Business Development. "With original online programing increasing in popularity, we knew that partnering with AOL On and a studio like Vuguru would help us tell Dylan's story to a broader audience."
"We're thrilled to be partnered with NASCAR to bring such a captivating story to AOL On's audience of millions," said Larry Tanz, CEO of Vuguru.
All ten episodes of FLAT OUT are available now at www.FlatoutDk.com. The series will also be available through the AOL On app on mobile devices and TV as well as featured through AOL brand channel Cambio.
About AOL On
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series, three international series and GRAND-AM Road Racing and the American Le Mans Series, both known for competition on road courses. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information, visit www.nascar.com and follow NASCAR at www.facebook.com/NASCAR and Twitter: @NASCAR.
Vuguru LLC is an independent studio that develops and finances scripted series for digital and television worldwide. Founded by Michael D. Eisner's Tornante Company, Vuguru has developed and financed series that have been distributed in over 110 countries around the world. In the U.S., Vuguru has multi-project licensing and distribution deals with AOL and Yahoo! and has licensed original programming to Syfy Digital, CW Digital, YouTube and Hulu. Canada's Rogers Media and FremantleMedia license and distribute Vuguru titles outside North America. For more information, visit www.vuguru.com.
NASCAR, Integrated Marketing Communications
DKC Public Relations