Driving original automotive content in Québec

MONTREAL, March 19, 2013 -- AOL Canada announced today the launch of Autoblog Québec ( the French language edition of its popular automotive site Autoblog Canada (

Autoblog Québec, led by editor Jean-François Savoie will combine award-winning content from the international editions of the site with featured content from key contributors, including Philippe Laguë, of L'annuel de l'auto and Le Devoir, and local journalists from across the province. With 50 per cent of Quebecers (3 million unique visitors) currently visiting automotive sites, Autoblog Québec will provide a new destination for original automotive news and industry content, new car reviews, international auto show coverage and captivating best-in-class photo and video galleries to a highly engaged audience*.

"We saw great demand from both users and advertisers to bring the Autoblog Canada blend of original edgy content and comprehensive reviews to our French speaking audience in Quebec and across the country," said Paul Cramp, general manager, Autoblog Canada.

The launch will extend the distinctive and authoritative voice and original content offered by Autoblog Canada to french speaking visitors. The expansion only further supports AOL Canada's commitment to growth for both French language sites and original local content, as Autoblog Québec joins Le Huffington Post Québec in AOL Canada's growing French language portfolio.

AOL Autos, which includes Autoblog Canada currently attracts 712,000 unique monthly visitors across Canada*. AOL visitors in Québec have a strong purchase intent and are 28% more likely than the average online adult in Québec to buy or lease a vehicle in the next 12 months**.

*Source: comScore, Inc., Total Canada, Home and Work, January 2013 **PMB/comScore, 2012 Fall Fusion

About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

Media Contact:
Kira LeBlanc, AOL Canada
(647) 291-1598

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
  2. 14k+
    Hours volunteered globally in 2014
  3. Cannes Welcome Reception
  4. 15%
    Global advertising revenue growth YoY
  5. AOL Platforms

    Publisher Partners
  6. 1
    in 13 Video Categories
  7. AOL video viewers have increased

    Year over year
  8. Programmatic Upfront
  9. 510%
    YoY growth for HuffPost Live video views
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
  1. Make a Difference module on

    Free impressions driven to causes in 2014
  2. AOL Digital NewFront
  3. Video

    Of Ad Age 100 Advertisers do business with AOL
  4. 250%
    Growth in programmatic revenue
  5. Video

    Video ad impressions served each month
  6. We award Blue Monsters to our top employees

    In news
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
  1. Explore the stories of trailblazing women and inspire your own through
  2. 94M
    Monthly views globally on HuffPost
  3. Arianna Huffington at AdWeek
  4. 93%
    Cross-device user match rate

    Global impressions per day
  6. 400%
    Increase in programmatic TV campaigns (ONE TV)
  7. Anytime, Anywhere Tech Support
  8. 9%
    Revenue growth in 2014
  9. MapQuest

    Mapping property
  10. Cambio

    The site #BUILTBYGIRLS for girls covers everything from video games and coding to fashion and celebrities to entertain and inspire girls to achieve their goals.