AOL AUTOS AND CARWOO! PARTNER TO DELIVER CONSUMERS BEST ACCESS TO AUTO PRICING AND PURCHASING POWER ON THE INTERNET

AOL AUTOS AND CARWOO! PARTNER TO DELIVER CONSUMERS BEST ACCESS TO AUTO PRICING AND PURCHASING POWER ON THE INTERNET

Partnership puts 10,000 U.S. Car Dealers at Consumers' Fingertips

New York, NY (July 19, 2012) – To meet the needs of car buyers shopping online for vehicles, AOL Autos and CarWoo! today announced a partnership that enhances the car-buying experience for consumers. The partnership provides "Best Offer" deals from 10,000+ U.S. dealers and allows more buyers to quickly and easily negotiate great market prices on their chosen vehicle while retaining their privacy, before stepping into the showroom. AOL Autos provides original and unique content from industry experts, simple and effective shopping tools for new and used vehicles, and expert advice for vehicle ownership and repairs.

"Like AOL Autos, CarWoo! has the same philosophy of putting the customer's experience first. This new partnership will allow consumers to shop for cars online, anonymously communicate with top-rated dealers to find the perfect car, and negotiate a great price – it's a different and better way to shop for cars," said Chris Eschenburg, Vice President and General Manager, AOL Autos. "AOL Autos is the market leader in online auto shopping, and we only want the best solutions for our community."

"AOL Autos is respected for providing a great suite of resources to consumers as they shop for one of the biggest purchases they will ever make – their car," said Tommy McClung, CarWoo! CEO. "We know that CarWoo!'s service of helping people get the right car in the easiest, most efficient way is the right complement to the value AOL provides community members."

Today's announcement follows the recent launch of "ChooseControl," the online search tool that helps consumers find the perfect car for their lifestyle. ChooseControl allows a potential car buyer to search for automobiles based on the largest range of social demographics currently available.

About AOL:
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

About CarWoo:
CarWoo!is dedicated to providing the best online platform for automotive buyers and sellers. In the CarWoo! MarketPlace, consumers can select the type of car they are interested in, find and communicate anonymously with dealers, compare offers, and ultimately make a confident purchase decision. Dealers have the opportunity to receive never before available competitive intelligence and insight into the behavior of the online buyer. With early funding by Y Combinator, CarWoo! is based in Burlingame, CA and has raised over $12M from Blumberg Capital, Comcast Ventures and InterWest Partners, and others.
# # #

Contacts:
AOL Corporate Communications

LaToya Drake
LaToya.Drake@teamaol.com
O: 917.606.4931

CarWoo!
Tami Kelly
tami@brazercommunications.com
Brazer Communications
O: 925-640-9997

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
     
  3. Cannes Welcome Reception
     
  4. 23%
    Global advertising revenue growth YoY
     
  5. Marketplace

    100+
    Premium Publishers
     
  6. 1
    HuffPost Green ComScore Rank
     
  7. AOL video viewers have increased

    6x
    year over year
     
  8. Programmatic Upfront
     
  9. 510%
    YoY growth for HuffPost Live video views
     
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
 
  1. Make a Difference module on AOL.com

    55B
    Free impressions driven to causes
     
  2. AOL Digital NewFront
     
  3. Adap.tv

    90%
    of Ad Age 100 Advertisers do business on Adap.tv
     
  4. 70%
    increase in Premium Formats
     
  5. Adap.tv

    10B
    Global video impressions delivered every month
     
  6. We award Blue Monsters to our top employees
     
  7. StyleList

    1
    ComScore Rank (Style & Beauty)
     
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. 94M
    Monthly views globally on HuffPost
     
  3. Arianna Huffington at AdWeek
     
  4. 300M
    Comments on The Huffington Post
     
  5. Advertising.com

    3B+
    Global impressions per day
     
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
     
  7. Anytime, Anywhere Tech Support
     
  8. 47%
    increase in native ad revenue
     
  9. Games.com

    1,500
    Free online games
     
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.