Gives Digital Marketing Professionals Access to AdLearn,'s Leading Ad Optimization Technology

Accuen, Mediabrands Audience Platform and iProspect Sign On as Founding Partners in the Beta

New York, NY (March 20, 2012) – AOL [NYSE: AOL] today announced the beta launch of the AdLearn Open Platform (AOP), an extension of's current AdLearn technology that will allow clients to manage, optimize and analyze online marketing campaigns from one central platform. The platform provides digital marketing professionals with complete access to the robust AdLearn optimization technology, real-time bidding (RTB) capabilities, massive reach and premium inventory.

" has been running one of the largest and most sophisticated non-reserved inventory marketplaces for more than a decade," said Ned Brody, Chief Revenue Officer, AOL. "With AOP, we are providing advertisers and agencies access to the power of our platform, including AdLearn, the industry's leading optimization technology. It shows our continued commitment to product innovation at AOL as the industry evolves to real-time marketplaces."

"AOP was built on the core strengths of the network and was designed to arm and empower marketing professionals with technology that drives the highest and most efficient ROI possible," said Doug Boccia, Vice President, Platform Solutions, AOL. "With the help of an intuitive interface, AOP delivers all the tools marketers need to effectively manage every dollar spent on their brand, including scaled performance, transparency, quality inventory, advanced campaign control, access to data and audience insights."

Clients will be able to centrally manage campaigns across the largest market of RTB inventory available, including all major RTB exchanges, as well as bidded access to AOL, The Huffington Post, network inventory and the recently announced display advertising agreement inventory. They will be able to leverage AdLearn to bid and optimize audiences at scale, ultimately meeting the client's objective, whether brand or performance.

Clients have the option to use the AdLearn Open Platform through self-service or managed-service solutions. Self-service benefits agencies and direct clients in terms of control, transparency and immediate campaign management, while managed-service provides access to the same open ecosystem with expert campaign optimization assistance from experienced analysts at, including market and platform knowledge.

"The team at has built a unique combination of high-performance private inventory and advanced optimization technology," said Accuen President Josh Jacobs. "We're excited that AOL is making their network and technology available to Accuen through AOP, enhancing our industry reach and best-of-breed capabilities offering."

"AdLearn is known as an industry-leading ad optimization technology," said Brendan Moorcroft, CEO of IPG's Mediabrands Audience Platform. "As we bring the power of AOL's technology and media assets to our organization, IPG Mediabrands will continue to enhance programmatic buying efforts – linking technology, data and brand messages in content-rich environments. As an AOP founding partner, we look forward to collaborating closely on future feature-sets and premium offerings."

About AOL:
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

# # #

Media Contacts:
Caroline Campbell

Mandy Albers

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
  2. 14k+
    Hours volunteered globally in 2014
  3. Cannes Welcome Reception
  4. 15%
    Global advertising revenue growth YoY
  5. AOL Platforms

    Publisher Partners
  6. 1
    in 13 Video Categories
  7. AOL video viewers have increased

    Year over year
  8. Programmatic Upfront
  9. 510%
    YoY growth for HuffPost Live video views
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
  1. Make a Difference module on

    Free impressions driven to causes in 2014
  2. AOL Digital NewFront
  3. Video

    Of Ad Age 100 Advertisers do business with AOL
  4. 250%
    Growth in programmatic revenue
  5. Video

    Video ad impressions served each month
  6. We award Blue Monsters to our top employees

    In news
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
  1. Explore the stories of trailblazing women and inspire your own through
  2. 94M
    Monthly views globally on HuffPost
  3. Arianna Huffington at AdWeek
  4. 93%
    Cross-device user match rate

    Global impressions per day
  6. 400%
    Increase in programmatic TV campaigns (ONE TV)
  7. Anytime, Anywhere Tech Support
  8. 9%
    Revenue growth in 2014
  9. MapQuest

    Mapping property
  10. Cambio

    The site #BUILTBYGIRLS for girls covers everything from video games and coding to fashion and celebrities to entertain and inspire girls to achieve their goals.