AOL HUFFINGTON POST MEDIA GROUP ANNOUNCES LAUNCH OF TWO SITES: HUFFPOST CELEBRITY AND HUFFPOST CULTURE

AOL HUFFINGTON POST MEDIA GROUP ANNOUNCES LAUNCH OF TWO SITES:
HUFFPOST CELEBRITY AND HUFFPOST CULTURE

Entertainment News Site Goes Live Today, Arts Destination on Wednesday;
Both With HuffPost's Real-Time News and Opinion, and Leading Edge User Engagement

"HuffPost Celebrity Network"Syndication Feed Launches Today

New York, NY (July 11, 2011) – The AOL Huffington Post Media Group, a leading source of news, opinion, entertainment, community and digital information, announces today the launch of two destination sites: HuffPost Celebrity (huffingtonpost.com/celebrity), a lively mix of real-time entertainment news, opinion and gossip, and HuffPost Culture (huffingtonpost.com/culture), covering a wide span of the arts, from theatre and film to music and dance. HuffPost Celebrity goes live today and HuffPost Culture launches Wednesday.

Both sites offer The Huffington Post's unique combination of real-time news and opinion, and a passionate and engaged community powered by the latest social engagement tools. HuffPost Celebrity also features a syndication platform offering the latest entertainment news and blog posts to partner sites. HuffPost Celebrity is edited by Katy Hall, Managing Editor of Entertainment of AOL Huffington Post Media Group; HuffPost Culture is edited by Gazelle Emami, Culture Editor of AOL Huffington Post Media Group; and both sites are being overseen by John Montorio, Editorial Director, Entertainment, Culture & Lifestyle of AOL Huffington Post Media Group. Arianna Huffington, President and Editor-in-Chief of AOL Huffington Post Media Group, made the announcement.

"We've always offered a take on celebrity and culture that is a fun, high/low mix that reflects our users' diverse range of interests and desire for comprehensive entertainment news delivered in real-time. Creating these two new destination sites will allow us to both expand and deepen our coverage," said Arianna Huffington. "Our goal is to give our readers everything from buzzy items to thought-provoking opinion pieces delivered with a style and a voice that's uniquely HuffPost. We want to inform and entertain, while engaging our community around these subjects and serving as a starting point for compelling 'digital watercooler' conversations."

HuffPost Celebrity is an insider-y look at entertainment and celebrity, with the latest news, original reporting and scoops from our team of reporters. The site is accessible, fresh, and filled with the kinds of stories our readers love to share. HuffPost Celebrity encourages users to engage with stories and features the most up-to-the-minute photos, videos, slide shows, and blog posts from industry executives to celebrities, all weighing in in real-time. Among the talent that has blogged on The Huffington Post are Alec Baldwin, Scarlett Johansson, George Clooney, Madonna, Ryan Reynolds, Larry David, Bill Maher, Rob Lowe, Russell Simmons, Natalie Portman and more.

HuffPost Culture will complement our entertainment coverage, delivering a one-stop-shop for all that's happening in the performing arts, visual and broadcast arts, including dance, opera, music, architecture, film, TV, photography and more. The site will have visually arresting images of performances and art pieces with HuffPost's singular style of coverage, including original reporting, artist profiles, reviews, interactive infographics, sneak peeks, slide shows, videos and more. HuffPost Culture will be a forum for discussion of arts and culture, and serves as a guide for users wanting to stay abreast of cultural news and events.

The site will offer a number of ongoing features meant to explore the arts from all angles. For example, as part of a "Strange Bedfellows" series -- following unexpected collaborations between artists -- HuffPost Culture will offer an exclusive video collaboration between David Lynch and the band Interpol; "On Our Radar" will highlight emerging talent; and profiles of artists include an "Architects in America" series. HuffPost Culture will feature exclusive playlists from musicians and DJs, starting off with a summer playlist from Chromeo. The weekly "Culture Forecast" will serve as a handy guide to what's happening in arts and culture. At launch, HuffPost Culture will offer different best-of-the-year-so-far picks, from music to art exhibitions. In addition, HuffPost Culture will present curated content from AOL sites such as Moviefone and HuffPost Celebrity, as well as the best arts coverage from around the web.

The launch of the HuffPost Celebrity Network today offers media partners syndicated, constantly updating entertainment content available for use across a wide variety of platforms. Participating partners include SFGate, Tribune's Zap2It, and Russell Simmons' Global Grind.

"HuffPostCelebrity.com is a great example of our commitment to delivering high quality, socially engaging content at web scale," said Kerry Trainor, SVP and General Manager of Entertainment for AOL HMPG. "The new HuffPostCelebrity.com destination presents all the best celebrity news on the deeply engaging Huffington Post platform, and the syndication network feed offers publishing partners a turnkey way to add deep entertainment news directly to their sites or mobile apps-including articles, photos, videos, polls and celebrity blog posts."


About AOL:
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post,TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleListand MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of AOL Video, goviraland 5min Media, Content Solutions and Sponsored Listingsand serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the U.S., which serves as another distribution channel for its consumer subscription products, such as AOL TechGuru and Computer Checkup.

Contacts:

Mario Ruiz
AOL
Mario@huffingtonpost.com

Jessica Nicola
AOL
Jessica.nicola@teamaol.com


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