AOL Launches JSYK.com

New Blog Targets Tweens and Teens Interested in Pop Culture

New York, NY – October 8, 2009 – AOL announced the launch of JSYK.com (Just So You Know), http://www.jsyk.com, a new tween and teen pop culture blog featuring celebrity news, photos, videos, polls, quizzes and more. The target audience of JSYK.com is 9-15 year-olds. JSYK.com is launching in conjunction with its sponsorship of The First National Tween Girl Summit 2009 being held in Washington, D.C. on October 10.

"JSYK.com allows us to serve a need within the online tween and teen market that is currently not being filled," said Stephanie Cohen, Editorial Director, JSYK.com. "We realize the importance of the tween and teen market and want to provide the quality content AOL is known for to our younger audience. We are also delighted to sponsor The First National Tween Girl Summit, a daylong summit examining the minds, motivation and lives of tween girls."

JSYK.com will provide the following features:

  • Celebs – Find out what your favorite celebrities are doing on a day-to-day basis and check out our celeb photo galleries and exclusive interviews;
  • Entertainment – Get the latest buzz about movies, TV, music and books;
  • Style – Learn how to get celeb looks on a teen's budget and read about fashion industry news;
  • Tech – Watch the latest game trailers and read reviews of the hottest tech gadgets on the market;
  • Get Real – Read up on real issues affecting tweens and teens including politics and current events, environmental issues, online safety, school topics and tweens/teens doing good things in their communities;
  • Video – Watch movie trailers, music videos, celeb interviews and more.


JSYK.com adds to the growing youth offerings provided by AOL, including KOL, http://www.kol.com and KOL Jr., http://www.koljr.com.

AOL has long been a leader in creating safe and appropriate experiences for families on the Web. In addition to sites targeted at youths, AOL also has PlaySavvy.com, http://www.playsavvy.com, which helps parents of children ages 5-17 decipher the world of games, for both PC and console, while also helping them make informed decisions about buying games for their children. AOL also launched the SafetyClicks blog, http://blog.safetyclicks.com, an online safety education website. It also introduced an improved version of its free, downloadable parental controls software, http://parentalcontrols.aol.com, designed to give parents the tools they need to help protect their children from inappropriate or dangerous online material.

About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings. AOL LLC is a wholly owned subsidiary of Time Warner Inc. with employees in 18 countries across the globe.

Contact:
Diedre Ayers
AOL
(212) 652-6355
diedre.ayers@corp.aol.com

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