Press Kit: Press Releases

AOL Launches Pet Site PawNation.com

New AOL Site Celebrates Pets and the People Who Love Them

NEW YORK, NY – May 18, 2009 – AOL's MediaGlow publishing unit, http://www.mediaglow.com, announced the launch of PawNation.com, http://www.pawnation.com, a new website that lets pet lovers share pet photos and stories, read the latest animal news, find useful tips and information, or just smile at a gallery of puppies in cups, pandas at play and everything in between. PawNation.com is part of the AOL® Living network, http://living.aol.com, which is one of the top three lifestyle sites with more than 17.6 million monthly unique visitors, according to April 2009 comScore Media Metrix data.

Purina® ProPlan® brand Pet Food, http://www.proplan.com, is the official launch partner of PawNation.com. The partnership was secured by AOL's Platform-A, http://www.platform-a.com, the industry's largest domestic digital advertising platform.*

"Pets are a part of the family for millions of people, and PawNation.com is a one-stop shop for everything pets," said Stephanie Dolgins, Senior Vice President, AOL Women's & Lifestyle Programming. "The new site is also further proof that we're listening to the wants and interests of our audience while welcoming a new audience to experience all we have to offer within the AOL Living network."

Features on PawNation.com include:

  • Ask a Vet – a question and answer forum with New York City-based veterinarian Dr. Matthew Cooper;
  • I Work With Animals! - highlights professionals within the animal industry from lion tamers to dog walkers to marine biologists;
  • Pets on TV – a weekly column spotlighting animals on television, from that commercial you can't get out of your head to your favorite sitcom pet;
  • Helpful resources on caring for your four-legged family members to coping with the loss of a pet;
  • Latest updates on pet news and products;
  • Coverage on celebrity pets, hero pets and pet horoscopes.


In addition, users can subscribe to PawNation's RSS feed, follow PawNation on Twitter, http://twitter.com/paw_nation, or become a friend of PawNation on Facebook.

PawNation.com joins the expanding AOL Living network, which includes AOL Food, http://food.aol.com, AOL Health, http://health.aol.com, AOL Home, http://home.aol.com, Lemondrop.com, http://www.lemondrop.com, Parentdish.com, http://www.parentdish.com, and StyleList.com, http://stylelist.com.

AOL's MediaGlow publishing unit operates more than 70 sites and attracts more than 76 million unique visitors each month, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009.

About AOL
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

*According to April 2009 comScore Media Metrix

Contact:
Diedre Ayers
AOL
212.652.6355
diedre.ayers@corp.aol.com

Blue Monster Awards

Watch

AOL: The Brand Company

Watch

AOL Canvas Collection

Monster Help Day

Watch

AOL Impact

Watch

Explore AOL.com

Watch

  1. A live-streaming network that uses the HuffPost universe -- the stories, editors, reporters, bloggers, and community -- as its real-time script
     
  2. +330
    Non-Profits work with AOL Impact
     
  3. AOLers volunteer at Dress for Success
     

  4. People spend

    4X
    more time with Project Devil ads than with standard banners
     

  5. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.
     
  6. Learn about Editions: The Magazine That Reads You
     

  7. AOL video viewers have increased

    6x
    year over year
     
  8. Anytime, Anywhere Tech Support
     
  9. 95
    AOL Artists
     

  10. AOLer Shilpa Mudiganti says

    The energy at AOL keeps me going like no other. For someone like me who thrives on ideas, the creative freedom at AOL is a boon and I love coming to work every morning!
     
 

  1. Daily Impact on AOL.com

    17B
    free impressions driven to causes
     

  2. There are over

    850
    Patch Towns
     

  3. AOLer Cara Santa Maria says

    My role at AOL requires me to be a leader, a learner, and a team-player all rolled into one.
     
  4. AOL invades NYC during Advertising Week
     
  5. 240
    Canvases created by AOL Artists
     
  6. We award Blue Monsters to our top employees
     

  7. Stylelist

    1
    ComScore Rank (Style & Beauty)
     

  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 15
    Employee Interest Groups
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. +200M
    Comments on The Huffington Post
     

  3. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
  4. Join Homepage for Heroe's mission to recognize honor and support our troops
     

  5. Advertising.com

    183M
    US internet users reached monthly
     
  6. AOL Named Top Company for Executive Women
     
  7. One part genius. Three parts llama. And a sprinkling of corporate AOL. That's what Winamp is all about.
     

  8. AOLer Christina Wick says

    What motivates me are the people I work with every day -- they're passionate and dedicated, but they know when to have fun. I strongly feel AOL's employees are its biggest asset.
     

  9. Games.com

    1,500
    Free online games
     
  10. 1
    HuffPost Green ComScore Rank