AOL Launches 'WHEREITSAT.COM'
New Customized Site is Treasure Map for Pop Culture Enthusiasts
New York, NY – May 11, 2009 – AOL's MediaGlow publishing division announced the launch of Where It's At, http://www.whereitsat.com, a new website that serves as a guided tour of iconic pop culture landmarks from music, film and television, complete with photos and background stories on why the landmarks are famous. The interactive site lets consumers play an important role by submitting landmarks to be included on the map. Where It's At is powered by MapQuest, http://www.mapquest.com, and it's one of 30 new sites MediaGlow, http://www.mediaglow.com, plans to launch in 2009.
"Where It's At is the ultimate pop culture treasure map that we get to build together with our audience," said Bill Crandall, vice president, AOL Music. "We created a powerful online consumer experience that encourages our audience to embrace landmarks around the country that have become iconic experiences. We are very excited to be bringing whereitsat.com to pop culture enthusiasts everywhere."
Among the landmarks to discover is the real "Hotel California," the hospital from "Grey's Anatomy" and Napoleon Dynamite's high school. All the points are plotted on the map so consumers can plan their own themed tours. Links to AOL Music, http://music.aol.com, Moviefone, http://www.moviefone.com, and AOL Television, http://www.aoltv.com, provide even deeper dives into the artists and titles featured in Where It's At. In addition, users can subscribe to the Where It's At RSS feed, http://feeds2.feedburner.com/WhereItsAtNewSpots, and follow it on Twitter at http://twitter.com/Where_Its_At.
Where It's At is part of the AOL Entertainment Network, which includes AOL Music, Moviefone, AOL Television, BlackVoices, Asylum, Urlesque and others. A leader within the online pop culture industry, the AOL Entertainment Network garnered more than 33.5 million unique visitors per month.*
MediaGlow, AOL's publishing business unit formed in early 2009, centralizes AOL's programming efforts, including AOL.com, AOL's content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites and attracts more than 67 million unique visitors each month, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL's advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
* Custom AOL-defined Entertainment report, based on March 2009 comScore Media Metrix Audience Duplication report