AOL’s Platform-A Reaches More Than Three Out of Four Internet Users Across France, Germany and the UK

London, 29 October 2008 – Platform-A, AOL’s digital advertising business, reaches more than 80 million unique users or 76% of the online audience across France, Germany and the UK.* The Platform-A commercial brand was launched in the three largest markets in Europe over the course of just the last few weeks. Platform-A offers advertisers and publishers a single point of contact for a full suite of industry-leading marketing solutions powered by the Web’s most advanced advertising technologies.

The roll out marks the latest step in Platform-A’s global expansion strategy for Brendan Condon, the division’s International Managing Director. Philippe Besnard, Harald R. Fortmann and Michael Steckler are leading the French, German and UK businesses respectively. Further launches in Europe are planned by year end.

“No other network can offer the reach, relevance and richness of Platform-A,” said Condon. “With one point of contact, advertisers will be able to use the most advanced optimisation technology and behavioural targeting, combining AOL’s premium inventory and partner sites with Advertising.com’s network, including social media, video and mobile.”

Platform-A in Europe aligns AOL’s existing advertising operations, bringing together Advertising.com’s third-party networks with the AOL sales divisions, which markets its owned and operated Web sites as well as its network of third party sites. Platform-A also includes TACODA’s audience insights and behavioural targeting technology; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution.

Condon continues: “Our experience has shown that advertisers and marketing professionals are looking for simplicity. Platform-A makes it easier to buy enhanced targeting and expansive reach across the Web and its new forms such as mobile in France, Germany and the UK. We’ve listened to what the market wants and our experience means we are able to deliver the solutions advertisers want.”

*Source: comScore Media Metrix, August 2008

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioural targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk.