Free Web Tools, Such as Instant Messaging, Email, Pictures with Unlimited Storage, Video, News and Entertainment at aol.se
Stockholm, Sweden - 23 October 2007 - AOL Europe today announced the launch of a new portal in Sweden, AOL.se. AOL.se is free to anyone using the Web and will offer email, instant messaging, photo and video services, in addition to tailored content including local sports, entertainment and celebrity news.
AOL is a leading provider of Web services with 234 million unique visitors worldwide and a strong heritage based on over 20 years of operation. It is rated amongst the most trusted platforms on the Internet and already operates successful portals in the Austria, France, Germany, Italy, Netherlands, Spain and UK. Following the launch of dedicated portals in Italy and Spain last month, the launch of AOL.se continues AOL's ambitious expansion program in Europe. Within 24 months, AOL plans to launch local portals in 30 different countries, a number of which will be in Europe.
AOL.se offers Swedish consumers an attractive online destination, which brings together a range of content, interactive services and safety features into one place. It offers email with an unlimited storage option and unrivalled safety and spam protection, in addition, integrated instant messaging and social networking applications, such as AOL Foto and AOL Video. With the Winamp Player AOL offers a state-of-the art media player that can be personalized and has access to unique streaming content as well a remote function to enjoy your media on various platforms with internet access.
Dana Dunne, Chief Executive Officer of AOL Europe said: “We're very pleased to be launching AOL.se. Sweden is a very strong online market, with high broadband penetration and huge opportunities for online advertising. Launching a dedicated portal here will enable us compete for both consumers and advertisers. AOL has the heritage, the infrastructure and the scale to offer Sweden a strong local portal that meets the needs of online users.”
Key features of the new AOL.se portal include:
Dunne continued: “Europe is one of the key engines of growth for AOL. This market is growing faster than the US with online advertising spending in Western Europe forecast to grow by 25% per year until 2009.* We expect to cover over 95% of the Europe online advertising market within 18 months. AOL is already successful in Europe and the launch of this new portal underlines our commitment to the continent. By launching dedicated portals that have real appeal in local markets, we are well placed to take advantage of this opportunity. We understand the needs of the local markets and are building on our heritage to create local language portals that are appealing to consumers and advertisers alike.”
The Swedish portal launch is the latest in AOL's drive to grow its worldwide audience. Over the past year, AOL has transitioned itself to a global online advertising supported company. AOL is focused on web-based products and programming leadership, rapid international growth; and building a world-leading advertising network. In recent months, AOL has revamped its product and programming lineup, launched portals in Austria, India, Italy, Netherlands and Spain. In September AOL announced a new entity called Platform A. Platform A builds on the success of Advertising.com, which operates the largest third-party display network, and integrates behavioral targeting leader TACODA, Third Screen Media, which operates the largest mobile media network, market leading video ad serving platform Lightningcast, and ADTECH's global ad serving platform.
* Source: "Advertising Forecast 2006" by ZenithOptimedia
About AOL Europe
AOL Europe is a subsidiary of Time Warner-owned AOL LLC, a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the US, and provides a full set of advertising solutions.
AOL already operates dedicated portals in Europe in Austria, France, Germany, Italy, Netherlands, Spain and the UK.
Contact:
Gunnar Bender
AOL Europe
Tel: +44 (0) 20 7348 8741
Rebecca Crusoe
Mahir PR
Tel: +46 702 79 54 55
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