You've Got... a New AOL.com
Nov 1, 2010
New AOL.com Focuses on Daypart Programming and Video for Its 15 Million Daily U.S. Users
New AOL.com Page Design Driven by Consumer Interest
NEW YORK, NY -- November 1, 2010 -- AOL Inc. (NYSE: AOL) launched a new, next-generation AOL.com (www.aol.com), programmed in day-parts, putting video front and center, featuring original and sourced content and emphasizing local integration. The new page design is based on several iterations extensively tested by the company and marks the latest step in AOL's strategy to marry high-quality content at scale with innovative functionality and technology to create a highly-visual and more rewarding experience for users and advertisers.
AOL.com's daily domestic audience of 15 million Americans* is a media-savvy group covering a wide age range and split nearly evenly male/female. The new AOL.com, is based on their interests and usage habits, including making multiple visits to the site throughout the day with an increasing affinity for photos, video, commerce and causes.
"For tens of millions of consumers around the world, AOL organizes the web," said Tim Armstrong, Chairman and Chief Executive Officer of AOL. "As we re-imagine what this site can be, we are re-opening our front doors to everyone, re-committing ourselves to delivering the highest-caliber content on the web and providing consumers with a much-needed home base on the Internet. People trust that when they spend time on AOL.com we're going to make them a more informed and interesting person. That's our consumer proposition 24/7."
NEW AOL.COM FEATURES
New AOL.com features will be rolling out throughout the week with special elections coverage, along with national consumer promotions and sweepstakes.
"You've Got" – The web's open microphone, where the famous and not-so-famous get their 45 seconds to send timely messages to America. Surprise guests will all have something interesting to say.
The Light Box – An in-page video player takes over the screen and plays an increasing amount of video from AOL and its partners.
AOL Daybreak – A new video feature with a morning news round-up offering a light-hearted look at the day's top news with host Lindsay Campbell.
The ONE – An original two-minute weekday video focusing on a key story that has gone viral. Contributors will include bloggers, AOL experts, comedians, celebrities and regular people sharing thoughts on the day's big story.
The Daily Buzz – A strip of fun, engaging and important stories people are talking about and sharing.
Editor's Picks – A special section on AOL.com highlighting the best videos each day, bringing users surprising content to share with friends.
WOW! Deal of the Day – Offers for consumers and their families providing deep discounts on dining, shopping, weekend outings, etc. Local offers will be available in select cities with additional local and national deals rolling out before the end of the year.
Cause Marketing – A high-profile, daily cause-oriented platform to raise awareness and connect users to volunteer opportunities and chances to donate time and money to important causes.
The new AOL.com also enhances day-part programming and social network sharing capabilities, which continue to drive distribution of AOL content as consumers point their "friends" to compelling stories and videos. Day-part programming covers key themes:
- Morning: The most important stories of the day, followed by pop culture updates and news-you-can-use.
- Daytime: Breaking news updates, "snackable" entertainment, latest fashion trends, intriguing personalities and tips for managing home, career, budget and family.
- Evening: A wrap up of the day's news, with additional themed stories on specific days including Makeover Mondays, Foodie Tuesdays and Technology Wednesdays.
EMPHASIS ON VIDEO
The highly-visual new AOL.com puts video front and center. AOL has partnered with a group of leading creators of high quality made-for-Web video whose content will be featured regularly on AOL.com and throughout all areas of AOL's network along with video content created in AOL's own state of the art HD studios in New York and Los Angeles. Video programming includes the new "You've Got," "The ONE," "AOL Daybreak," "Editor's Picks," and popular home and beauty makeovers, the best in tech on the Web, popular cooking series, Do-It-Yourself projects and TV talk show snippets of the week, with highlights from AOL partners like Ellen DeGeneres. Weekend videos will include fitness tips, leisure ideas and a recap of the week's most-watched videos.
AOL.com (www.AOL.com) links users directly to AOL's "family of brands" including: AOL Autos (www.aolautos.com), Black Voices (www.blackvoices.com), Celebrity News (www.popeater.com), City's Best (www.citysbest.com), Daily Finance (www.dailyfinance.com), Engadget (www.engadget.com), AOL Family (www.parentdish.com), Games.com (www.games.com), AOL Health & Diet (www.aolhealth.com), Horoscopes (www.horoscopes.aol.com), AOL Jobs (www.jobs.aol.com), Latino (www.latino.aol.com), MapQuest (www.mapquest.com), Moviefone (www.moviefone.com), AOL Music (www.music.aol.com), AOL News (www.aolnews.com), AOL Radio (www.radio.aol.com), AOL Real Estate (www.realestate.aol.com), FanHouse (www.fanhouse.com), StyleList (www.stylelist.com), Television (www.www.aoltv.com), Travel (www.travel.aol.com), AOL Video (www.video.aol.com), Yellow Pages (www.yellowpages.aol.com); and services including: Downloads, Free Email, Lifestream, Mobile, PC Optimizers, and Toolbar.
* comScore Media Metrix, September 2010
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
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