Truveo and Univision Interactive Media Partner to Bring Millions of Online Videos to U.S. Hispanics on Univision.com
Aug 25, 2009
San Francisco, CA – August 25, 2009 – Truveo and Univision Interactive Media, Inc. today announced that Truveo's video search capabilities are now available on Univision.com, allowing users to search and browse the most comprehensive global index of videos.1 The partnership with Univision Interactive Media, Inc., the interactive division of Univision Communications Inc., the leading Spanish-language media company in the United States, provides integrated access to Truveo's leading video search engine, http://www.truveo.com.
"For the first-time ever, our users can easily search and find Spanish-language videos worldwide," said Kevin Conroy, President of Univision Interactive Media. "This partnership delivers a truly comprehensive video search experience that is tailor-made for our audience. It also exemplifies our ongoing commitment to providing U.S. Hispanics with the best possible web experience."
"The Truveo video search platform allows us to provide Univision.com users access to the most comprehensive index of online video across the Web1," said Pete Kocks, President of Truveo and Vice President of AOL. "This new partnership helps Univision Interactive Media enhance its network of sites with a powerful new video search tool, while giving Truveo an ideal way to reach the growing online Hispanic marketplace."
Univision.com is leveraging Truveo's APIs to provide users with an improved search experience and the ability to search for videos on both Univision.com and from across the Web, including user-generated content from YouTube, Dailymotion and others, as well as video from major media brands such as ABC, BBC, CNN, Disney and ESPN. In addition, Truveo's APIs enable website owners to create applications with video search and discovery features that build on Truveo's leading video search technology1 and extensive index of more than 400 million2 videos.
First launched in 2000, today Univision.com is the #1 most-visited Spanish-language website among U.S. Hispanics3 with more than 40 million visits, 395 million page views4 and over 13 million video streams last month.5 Additionally, more than two-thirds of Hispanic adults are online,6 with Internet penetration among Hispanics growing every year for the past five years.7
Univision Interactive Media joins Truveo's growing list of high-profile partners, which includes AOL Video, AOL Search, CBS RADIO, CNET's Search.com, SFGate.com and Sports Illustrated Vault.
Truveo is the most comprehensive search engine for video,1 making it possible for consumers to search and browse through over 400 million2 videos from thousands of sources across the Web. Truveo was founded by some of the industry's leading experts in video search technology and has built one of the largest and most up-to-date indexes of high-quality video on the Web1. As a result, Truveo enables users to find video that cannot be found in other search engines.1 Truveo first launched its industry-leading search engine in 2005, releasing a major upgrade to its site and 16 localized versions in 2009. Today the Truveo search engine powers video search on some of the most popular destinations on the Web, including AOL Video, AOL Search, CBS RADIO sites, Clevver, Excite, Flock, Infospace, Kosmix, Pageflakes, PureVideo, Qwest, CNET's Search.com, Sportingo, Sports Illustrated and YourMinis, reaching an audience of over 67 million users a month.8 Truveo's critically-acclaimed flagship destination, www.truveo.com, has received widespread praise, establishing itself as a leader in the fast-growing video search market. For more information on Truveo, visit http://www.truveo.com. Truveo, Inc. is a wholly-owned subsidiary of AOL LLC.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
1 Internal Truveo studies conducted August 2008 and February 2009
2 Internal Truveo data
3 2008 – Forrester Research Custom Study. Results are based on a national telephone survey among non- Hispanic and Hispanic internet users
4 Univision.com Worldwide Traffic Analytics, MRC Accredited, July 2009
5 Univision.com Worldwide Traffic Analytics, July 2009
6 Simmons NCS/NHCS Winter 2009 Full Year, Population A18+ (Feb08-Mar09)
7 Simmons NCS/NHCS Fall 2004-2008, Population A18+
8 June 2009 US comScore Media Metrix, comScore Custom Media Builder report
Univision Communications Inc.