News / AOL Blog

Three Powerhouses Unite Behind New Brand, Live Better America

Aug 2, 2012

Today three brand giants teamed up to launch Live Better America, a powerful new brand that will live across three platforms – General Mills, AOL and Everyday Health. Targeting one of the most powerful demographics in the world, Baby Boomers, Live Better America is a new lifestyle experience focused on helping them chart a course for the life they want.

For AOL, the launch showcases the power of our branded platform from a content, technology and audience perspective. With this launch we are showcasing our unique ability to move brands forward by delivering best-in-class content, and flawlessly syndicating that content across AOL and beyond via engaging editorial and advertising content, award-winning premium formats, our video network and even connected TV.

As this partnership has come to life our goal with General Mills and Everyday Health is to collectively deliver a highly compelling, consumer-centric experience. For AOL that means blending custom content, a community experience and social interaction in a way that creates an engaging consumer experience for Boomers. To that end, we will tap into The Huffington Post's vast array of lifestyle content across multiple sections, including Travel and Healthy Living. The program also takes full advantage of HuffPost's content management technology platform which will power the AOL experience, enabling us to publish branded content in real-time and maximize social engagement with the brand message. Huff Post 50 will also help build the right audience for the program.

And to Boomers who have searched far and wide for an online home - Live Better America is here to get you talking about your inspirations, passions, stories and the conversation will continue day after day!

(Janet Balis contributed to this blog post.)