THE PARENTING GROUP AND AOL ANNOUNCE STRATEGIC SALES PARTNERSHIP AND DIGITAL CONTENT EXCHANGE
Jan 5, 2012
January 5, 2012, New York, NY– Bonnier's Parenting Group and AOL Inc. today announced a strategic sales alliance that will bring Parenting.com content to AOL, launching a new publisher partnership model for AOL that will provide contextually relevant, scalable marketing opportunities for advertisers seeking to reach moms online. The partnership is intended to significantly grow Parenting.com's audience and AOL's reach in the valuable parenting category, with links to Parenting.com articles featured on the AOL home page and across multiple Lifestyle channel properties. Additionally, The Parenting Group will collaborate with AOL to package integrated digital advertising programs that incorporate media assets from both brands, leveraging the full suite of AOL's monetization solutions from premium sales to Advertising.com.
Beginning in Q1 2012, Parenting.com's award-winning child development and family lifestyle content will be integrated across AOL properties, with direct links to Parenting.com promoted across AOL.com, Huffington Post Parents and the AOL Family channel, reaching a combined audience of over 12.5 million users*.
"Partnering with AOL allows The Parenting Group to significantly expand our digital footprint, serving our clients more effectively by creating the scale and context we need to reach a much larger audience," said Mark Wildman, VP/Group Publisher, The Parenting Group. "This alliance gives us the opportunity to tap into a completely new segment of advertisers targeting moms online, while working with a best-in-class partner to grow our brand and the types of digital programs that we can offer to our marketing partners."
"Establishing long-term partnerships with the leading publishers that serve our largest audience segments is a key part of our strategy," said Ned Brody, Chief Revenue Officer, AOL. "Moms are a very important part of the AOL community, and the Parenting.com brand brings a wealth of credibility, authority and expertise on the issues that matter most to today's modern families. We're thrilled to partner with The Parenting Group and to offer advertisers an expanded range of integrated marketing opportunities across the AOL network."
*November 2011 ComScore Media Metrix (combination of Parenting.com, AOL Family and HuffPost Parents)
About The Parenting Group
The Parenting Group is the definitive lifestyle resource for modern families – meeting their diverse needs via innovative ideas, targeted content, and a supportive community to help navigate every stage of the often humorous, sometimes chaotic, and (almost) always joyful life with children. Home of the Parenting, Babytalk and Conceive brands, The Parenting Group reaches families over 15 million times every month through magazines, digital media, custom content, and events. TPG's publications include: ParentingSchool Years, for families with children in kindergarten through elementary school; Parenting Early Years, for families with infants, toddlers and preschoolers; and Babytalk, for new moms and moms-to-be. TPG's other media properties include: Conceive, for women trying to get pregnant, the Babytalk Pregnancy Planner; the Parenting.com and ConceiveOnline.com web sites; MomConnection®, a nationally-representative online research network; and a custom content unit. The Parenting Group is a division of Bonnier Corporation.
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
The Parenting Group