The Aspen Institute Names AOLer Blair Cobb to List of Innovators
Jun 7, 2012
The Aspen Institute Business and Society Program, whose mission is to equip business leaders for the 21st century with the vision and knowledge to integrate corporate profitability and social value, today announced their fourth class of First Mover Fellows, a program that recognizes individuals for their work uniting business growth with a sustainable society in the products and services they are developing. The selected class comes from a wide variety of industries and AOL's Senior Director of Cause Marketing, Blair Cobb, was chosen as one of this year's Fellows.
As Senior Director of Cause Marketing for AOL, Blair is responsible for the development and management of our relationships with non-profit partners and the advertisers that support them. Blair's key objectives are driving traffic and revenue growth at AOL, while increasing brand perception by connecting and informing their consumers to important causes. Her efforts have resulted in a centralized giving platform called AOL Impact, which provides custom high-reach marketing opportunities for non-profits and cause marketers across multiple arms of the company including AOL.com, AOL Mail, Patch and the Huffington Post.AOL Impact has donated over 19 billion pro-bono media impressions on behalf of over 300 non-profit partners, including those non-profits our top AOL advertisers support.*
The 12-month Fellowship, which includes three seminars, is built around the core themes of innovation, leadership, reflection and community. The program offers the Fellows a chance to become part of a growing community of innovators who share a passion about their work and belief in new possibilities for business. It also serves as an innovation lab where Fellows develop the skills to make their innovations real and successful in their organizations.
(*Source: AOL Internal Data)