The AOL On Network - We're Pretty Much Everywhere
Oct 4, 2012
In August The AOL On Network launched version 2.0 of its connected TV app and expanded the app onto three new platforms, making our massive video library available for 10 total connected TV devices. Today, we've announced that a native app is being launched for iOS and Android smartphones and tablets to continue our goal of reaching consumers at every touch point. With the announcement, The AOL On Network's 420,000 short-form videos can now reach over 85 percent all of U.S. consumers. We're everywhere now -- on your desktops, smartphones, tablets and connected TVs.
This announcement further showcases AOL's commitment to video and providing viewers with the top content they need to see at the right time. And, the most recent comScore Video Metrix Report indicates that this strategy is resonating with audiences as we climbed up to more than 61 million viewers and again surpassed the 1B marker for total streams of both video ads and content. Since we're now on more mobile devices, including the iPhone, iPad and Android-powered devices from manufacturers like Samsung and HTC, we expect to see our reach continue to climb.
Our viewers will be glad to know that the mobile apps were built with their user experience in mind. Users can search for and "favorite" videos with just one touch as well as share with their social networks. The iOS version is also Airplay enabled, allowing users who have Apple TV to seamlessly display videos from a mobile iOS device onto the television.
And while today's news is great for consumers, it's important to note that this is also a big deal for our content partners and advertisers. They'll benefit not only by taking advantage of the increased exposure, but also because media buyers can now purchase across all of AOL's properties, like Engadget, TechCrunch and HuffPost Live, with just one buy and gain access to all devices.
Lastly, I just want to give a big acknowledgement to Rob Delacruz, our General Manager for Connected TV and Mobile Video, and his entire team for their outstanding work on developing these apps. Rob is just one of many staffers we have at The AOL On Network who works tirelessly everyday to make AOL On the best destination for video!
The AOL On Network - we're pretty much everywhere! New App Launched! aol.it/T2TdUI
- AOL PR (@AOLPR) October 4, 2012