THE AOL ON NETWORK AND THE PUBLISHING GROUP OF AMERICA TO FORM STRATEGIC PARTNERSHIP
Apr 4, 2013
Dual-Syndication Agreement Gives Publishing Group of America Access to The AOL On Network's Massive Video Library and Distributes Original PGOA to New Audiences Around the Web
NEW YORK, April 04, 2013 – AOL Inc. (NYSE: AOL) today announced a strategic partnership with the leading multimedia publisher Publishing Group of America (PGOA). The dual-syndication agreement brings video content from PGOA's digital properties Relish.com, Moneyliving.com, Spryliving.com and Americanprofile.com to sites on The AOL On Network. It also gives PGOA access to content from The AOL On Network which will be displayed on its various digital properties through the AOL On video player.
The AOL On Network will benefit from new and engaging video content closely aligned with topics that matter most to its audience, including recipe and how-to cooking videos, tips on how to make better financial decisions, diet- and fitness-related videos, and inspirational American history and travel-related stories. The partnership allows PGOA to attract new and relevant audiences online through exposure to The AOL On Network's audience of 35 million unique visitors per month,* and bolsters the existing video libraries on Relish.com, Moneyliving.com, Spryliving.com and Americanprofile.com with carefully curated, short-form videos from The AOL On Network.
"Over the last decade at Publishing Group of America, we've strived to really understand our audience's needs and provide them with relevant and engaging content, and we attribute much of our success and fast growth to this upheld commitment," said Matt Arceneaux, Vice President of Digital at Publishing Group of America. "Partnering with The AOL On Network allows us to build upon our success by complementing our current offering with even more high quality content, while also giving us the opportunity to further grow our viewer base."
"It's no secret that Publishing Group of America is a true pioneer in the publishing industry, as evidenced through their rapid growth and innovation," said Ran Harnevo, SVP of Video, The AOL On Network. "And, now over the last year, we've seen them shift to the digital media and video space and make a strong mark there as well. Given the synergies between our two brands and our deep expertise in the video space, we're confident we can help bring their video strategy to the next level with our premium content and exposure to a vast audience online."
Launched in April 2012, The AOL On Network brings AOL's entire video offering under one umbrella and reaches more than 35 million unique visitors per month. It is one of the top 10 video platforms on the web according to comScore and is number one in categories including AOL On Autos, AOL On Food, AOL On Home, AOL On Style, AOL On Travel, AOL On Tech.**
*comScore Media Metrix, February 2013 Content Only Videos
About PGOA Media
PGOA Media is the multi-media publisher of American Profile, Relish and Spry. The print magazines have a combined circulation of 34 million in more than 1,400 local-market newspapers across the country. American Profile, its 12-year-old flagship, has a weekly circulation of 10 million across the Heartland. Relish, with a monthly circulation of 15 million and Spry, with 9 million, are respectively the largest advertising-supported food and health and wellness magazines in the U.S. PGOA Media includes branded websites, americanprofile.com, relish.com and spryliving.com, and its Community Newspaper Group of more than 500 websites reaches consumers on an ultra-local level. The company is also developing mobile editions, custom apps and produces the national Relish Cooking Show, a series of live, local-market events. Together, its print, digital and event platforms deliver more than 180 million consumer impressions each month. PGOA Media is based in Franklin, TN, with advertising offices in New York and Chicago.
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.