Tal Simantov Takes On Expanded Role to Drive International Growth For the AOL On Network
Jan 13, 2014
As you know, being No. 1 in video globally is one of AOL's strategic focus areas for 2014. As part of that effort, the AOL On Network has many ambitious goals this year, many of which we covered in the end of year meetings - and international expansion is at the top of the list. We have done a lot of hard work as a team to build our publisher network with unprecedented business deals, to create premium, original content that brands and advertisers want to associate with, to continue to develop state-of-the-art technology platforms and new products for delivering our premium content to consumers, and to further enhance our full video stack with the game-changing acquisition of Adap.tv. Now we're ready to take this strategy to new markets.
Having proven success in the US and Canada (with more than 300% growth this past year!), and with new markets waiting and ready for a premium video experience, I am very pleased that Tal Simantov will be leading our international efforts to take the AOL On brand global as VP, Global Video Strategy. Tal is working closely with Graham Moysey, Head of International, and will unveil our first international launch for 2014 in Q1.
As many of you know, Tal was a co-founder of 5min along with me and Hanan Laschover and led the post-acquisition rebranding of our platform to AOL On. There is no one that knows and understands the DNA of our brand better than Tal, who has served as the AOL On CMO for the past three years; and I know there is no one better to take our brand global. Tal will continue to lead all video marketing while taking on this expanded role. If you are lucky enough to see him during his upcoming international travel, please feel free to congratulate him in person on his new role!
- AOL PR (@AOLPR) January 13, 2014