Setting New Standards in Display
Nov 10, 2011
AOL kicked off this busy week of conferences by focusing on setting new standards in the online advertising industry.
During OMMA Display, a MediaPost conference focusing on THE rapid market growth of display advertising, we challenged the notion of having to settle for a tradeoff between performance and Quality.
Advertising.com Group, one of the sponsors of the New York conference, kicked off the day with a hosted breakfast session that challenged the conference's theme around the tradeoff between performance and premium quality. Advertising.com's Mike Treon treated attendees to an exciting chat on quality, results and scale and how to have it all. Mike said settling for just two out of three factors will not drive the scalable results advertisers desire: "Technology and audiences won't scale alone. Quality is needed to drive meaningful results." He showed how solutions such as AOL Premium Formats leveraged on the Advertising.com network can produce big results.
Also, ADTECH was named a winner of the Interactive Advertising Bureau's Impression Exchange Solution Implementation Challenge at the IAB's Ad Ops Summit in New York. Read the full release here.
According to the IAB, "IES streamlines the digital advertising industry's business practices by helping publishers and advertisers detect and resolve differences, such as discrepancies in systems used to count impressions and clicks, early in the life cycle of a digital campaign-and avoid the lengthy and costly manual reconciliation and remediation processes that have bedeviled the industry."
An Impression Exchange Solution will create a huge opportunity for ADTECH to help the industry, both the advertiser/agency and publisher sides. Our proprietary analysis indicates that observing an accurate discrepancy rate – as we expect will improve with IES – will dramatically lower the number of campaigns that end in discrepancies, satisfying everyone.
(This post originally ran on the AOL Advertising Blog.)