PATCH AND NETS BASKETBALL TEAM UP TO CELEBRATE NEW JERSEY
Jan 30, 2012
Alliance to Offer Exclusive Benefits To Patch Subscribers in 70+ NJ Communities
In Celebration of Team's 35 Years in the Garden State
EAST RUTHERFORD, NJ -- January 30, 2012 -- Building on its mission to support and engage its communities, Patch, AOL's platform of over 850 hyperlocal news, information and engagement sites, has aligned with NETS Basketball to give an assist to fans by bringing exclusive offers tied to the team's 35th and final season in New Jersey.
One element of the Patch/NETS alliance, "Celebrate New Jersey County Nights," includes opportunities to attend five NETS home games between February 1 and March 14 in which Patch readers from the more than 70 sites in New Jersey will be eligible for lower-level tickets priced at $15 for each game and $10 each for 100-level seats. Fans can also enjoy Patch-tailored on-court promotions. Readers can get tickets by visiting their local New Jersey Patch and searching for "NETS Tickets."
"We're delighted to be able to align with the NETS to celebrate New Jersey, the state where we launched our very first sites," said Patch president Warren Webster. "Honoring our many local heroes and offering benefits like discounted tickets fits squarely within Patch's mission of serving local communities."
"We're thrilled to celebrate our final season in New Jersey with this exciting alliance with Patch," said Chris Brahe, Senior Vice President of Partnership Sales & Marketing for NETS Basketball. "Patch is an outstanding news source for so many towns in New Jersey, and continues to develop an important presence in our future home of Brooklyn."
Patch and the NETS will jointly honor a local hero from the representative counties and offer ballboy/girl opportunities for local youth on each of those nights. "Celebrate New Jersey County Nights" are set for:
- February 1 - Morris/Monmouth County ( vs. Detroit)
- February 8 - Passaic/Hudson County (vs. Detroit)
- February 15 - Union/Ocean/Middlesex County (vs. Memphis)
- March 12 - Bergen County (vs. Milwaukee)
- March 14 - Essex County (vs. Toronto)
A special bonus for fans attending any of the "Celebrate New Jersey County Nights" is the opportunity to visit the Patch booth located on the Prudential Center concourse to enter for the chance to win a basketball autographed by a NETS player plus four Nets tickets to a future game. One winner will be selected by random drawing on each "County Night."
Patch's alliance with the NETS will run throughout the regular NBA season and deliver multi-tiered advertising and promotional elements including exclusive content for Patch websites.
Launched in 2009, Patch more than tripled its UV traffic between December 2010 and December 2011, making it the fourth largest regional/local property online (comScore, January 2011). With the mission of becoming the most trusted source of local news and information via a platform of hyperlocal sites, it is managed by professional local journalists and photographers. Patch is also the premier online destination for residents who want to participate in discussions, post announcements and event information, share their perspectives via Patch's blogging platform, and get involved in their communities. In addition, business owners and advertisers benefit from Patch's unique ability to geotarget new and existing customers. Serving as the eyes and ears for what is happening at the grassroots level across the country, Patch is now in over 850 communities in 22 states plus Washington, D.C.