MapQuest and MLB.com Bring Customized Team Experiences to Fans for 2014 Season
Apr 2, 2014
NEW YORK and DENVER (April 2, 2014) – Just in time for Opening Week, MapQuest, Inc., and MLB.com deliver MapQuest-powered mapping and directions through an exclusive app-to-app experience within the "MLB.com At the Ballpark" smartphone app, as well as integrated into MLB.com and all 30 MLB team websites. The MapQuest integration into the "MLB.com At the Ballpark" app and responsive, mobile-optimized sites make it easier for fans to find their way to games throughout the 2014 season. As part of the official partnership, MapQuest created custom-branded MLB team experiences, available today within its iOS and Android™ apps, and developed original MLB content to enhance local experiences. MapQuest and MLB.com are also co-creating an original video series for MLB fans and MapQuest users alike, expected to debut in May 2014.
"MLB.com and MapQuest deeply understand today's consumer, and the access and customization necessary to support fans' interests," said Brian McMahon, general manager, MapQuest. "Our organizations have a long legacy of providing meaningful experiences to our communities, and this partnership serves as a testament to expanding these experiences beyond the ballpark."
MLB.com + MapQuest Integrations
MapQuest traffic-influenced rerouting accommodates for game-day traffic to get fans there for the first pitch. Available today, MLB.com and MapQuest's integrations include:
- MapQuest for iOS and Android Apps: Super fans can customize their free MapQuest apps by upgrading to a premium, in-app team experience for $1.99:
- Team Colors and Map Icons: Customized with team's colors and four logo options
- Baseball-themed Progress Bar: Customized industry-first ETA status bar with a baseball icon
- Field Wallpaper: Background menu image
- Team Start Screen: Team loading screen (Android only)
- "MLB.com At the Ballpark" iOS and Android Apps: MapQuest-powered mapping and directions to all 30 stadiums
- MLB.com: Optimized experience for mobile with mapping and desktop-to-mobile directions
"We are very excited to partner with MapQuest as the exclusive provider of driving directions and a provider of maps in our At the Ballpark app to provide a reliable utility for fans wherever they are," said Noah Garden, EVP, Revenue, MLBAM. "We look forward to working with MapQuest to co-create additional content that surfaces the local experiences around MLB ballparks."
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Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and in-progress and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming, complete blogging capabilities and the award-winning suite of At Bat mobile applications. MLBAM powers more live events on the Internet than any other website in the world.
About MapQuest, Inc.
MapQuest is one of the leading mapping brands online, reaching 25.4 million web users and 13.8 million mobile and tablet users, with 3.9 million users across devices in February 2014, according to comScore Media Metrix MultiPlatform. MapQuest's mobile solutions are compatible with a variety of mobile devices, including iPhone and Android devices. MapQuest, Inc., a wholly owned subsidiary of AOL Inc. (NYSE: AOL), is based in Denver, Colo.