Local Guides by MapQuest
Oct 27, 2011
If you've been to MapQuest lately, you may have noticed a few changes. A new window pane at the bottom of the map features 3-4 unique local articles created by MapQuest editorial staff such as best viewing spots for fall colors and fun Halloween events.
These articles are targeted to the user's current location or their mapped locations. We selected the article topics based on data driven analysis from our MapQuest user behavior and search patterns. By reading these articles, you can discover new places around your city or along the way to your destination.
AOL has been investing in content for the last few years with good reason. People spend 50 percent of their time online with content, and the other 50 percent on social networking and email – where they're sharing content.1
Through years of search data, we've found that people love reading content about where they live. To that end, the majority of MapQuest searches are for local destinations.2
Now MapQuest is putting content about local areas at the source, and there couldn't be a better time. With the Oct. 13 launch of MapQuest Vibe, we are expanding on the brand users already know and trust to become even more helpful in their daily lives. MapQuest isn't just for finding your way anymore, but for inspiring where you want to go!
Visit MapQuest.com to find out the top places to view fall foliage and the top Halloween events in your area, or go to mqVibe.com for top rankings on neighborhoods, cities, hotspots and places of interest.
1 "Content fuels the Social Web" AOL and Nielsen, June 2011
2 Under 25 miles, internal data, October 2011
(This post originally ran on the AOL Advertising Blog.)