HuffPost Launches Alberta, British Columbia Editions
Aug 17, 2012
AOL Canada and The Huffington Post Media Group announced yesterday the launch of two new editions of The Huffington Post Canada, Huffington Post Alberta and the Huffington Post British Columbia. Both sites will provide a powerful new online platform from The Huffington Post Canada that will deliver local stories and embody the unique culture of Alberta and B.C. respectively.
The sites will deepen the conversations around the stories that matter most to communities in each Province, including politics, business, opinion, energy, lifestyle, affordable housing and news. In the spirit of the mission of the national edition, The Huffington Post Canada, the sites will inform, inspire and connect readers to a platform that allows them to be involved in their online communitiesand encourages visitors to participate in the conversations and stories that interest them most.
The Huffington Post Canada's first regional expansion, Le Huffington Post Québec launched in February 2012; regional expansion into the Western Provinces of Canada includes The Huffington Post British Columbia ("HuffPost B.C.") also launching today. The Huffington Post reaches 3.4 million online Canadians per month and has grown 117%* since launch. Le Huffington Post Québec has seen a similar growth trajectory at 156% since launch. HuffPost Alberta will bring a more local flavour to the already 535,000 monthly unique visitors to Huffington Post sites that reside in the Prairies.
Regional based editorial teams will be a key ingredient to the success of HuffPost Alberta and HuffPost B.C. The Alberta site will be managed by Pablo Fernandez, news editor, formerly of the Calgary Sun with support from Michelle Butterfield, associate news editor, formerly of the Calgary Herald, reporting to Kenny Yum, managing editor of The Huffington Post Canada. The site will feature stories from Huffington Post editors, bloggers, and will feature contributions from high profile members of the surrounding communities.
HuffPost B.C. will be managed by news editor Andree Lau, formerly of the CBC, and associate news editor Jesse Ferreras, formerly of Canada.com, also reporting to managing editor Kenny Yum. The site will feature contributions from Huffington Post editors, bloggers, andinfluential British Columbians including author Robin Rowland, radio broadcaster and filmmaker Tetsuro Shigematsu, and singer Sarah McLachlan.
*Source: comScore, Inc., Total Canada, Home & Work, June 2012. The Huffington Post data from [E] Huffington Post Global, *% growth in UVs vs. June 2011.