News / AOL Blog

Happy Birthday, MyDaily UK!

Sep 22, 2011 celebrates its first birthday today with the announcement of a host of new features, editorial contributors and an eight-week Project Devil advertising campaign with Harrods.

We are delighted to announce that we are working with one of the UK's most exciting up-and-coming designers, Mary Katrantzou. Mary will be working closely with the editorial team to provide exclusive content for the site, newsletters, and Facebook and Twitter pages. Mary follows in the footsteps of Christopher Kane, who contributed to MyDaily over the course of the site's first year.

This deal comes into place as MyDaily immerses itself in all things London Fashion Week, and the team has been producing videos, news, features and blog content from the biggest shows in the capital as they happen. We're also proud to announce a major campaign with Harrods, which is running AOL's innovative Project Devil format to promote the launch of the store's brand new online monthly magazine, The Review. Our Project Devil canvas gives Harrods 100% share of voice on the page while engaging MyDaily readers through image galleries, designer interviews and editorial content produced in The Review.

As we celebrate our first birthday, we are also delighted to announce that we have teamed up with, the UK's number one fashion shopping search engine, to launch The Store. This shopping page located in the MyDaily navigation allows readers to shop by item or trend in one simple search, with everything from runway looks to the great British high street available at the click of a mouse. Retailers at The Store include the likes of Net-A-Porter, Warehouse, Selfridges, Dorothy Perkins, New Look and

And to round off our birthday week, we'll be celebrating the end of our Amazing Women campaign with an afternoon tea event at the Savoy Hotel for all the winners, hosted by contributing editor, Dannii Minogue. The campaign was devised to celebrate the millions of women across the country that work tirelessly to balance careers, parenting, caring or volunteering with little or no recognition. Women were invited to nominate friends, family or public figures they felt most deserving of the 'Amazing Woman' accolade.

Key editorial successes to date:

  • is now the biggest single website in women's lifestyle, with an average of 700, 000 UVs a month (ComScore July 2011)
  • We've also interviewed some amazing A-Listers along the way, including Sarah Jessica Parker, Catherine Deneuve, Kylie , Dita Von Teese, Kelis, Christopher Bailey, Christopher Kane, Kim Kardashian, Erdem, Manolo Blahnik, Lily Allen, Nicola Roberts, Mary Katrantzou, David Koma, Erin O'Connor, William Tempest, Jemma Kidd, Yasmin Le Bon, EmmaWatson, Lorraine Pascale, Tamara Mellon and Sophie Dahl...

Happy birthday, here's to a fabulous second year!