ESPN and AOL Strike Premium Video Syndication Agreement
Oct 9, 2013
ESPN's leadership in high-quality sports content is second to none, and the premium video syndication agreement will deepen our leading collection of online video content, while significantly boosting our sports-related offerings.
Highlights of the deal include:
- ESPN will provide AOL with ESPN-branded news, highlights and analysis, including video content seen on SportsCenter and other ESPN programs, covering a wide array of sports.
- AOL will syndicate ESPN video content across both its owned and operated sites (such as AOL.com and The Huffington Post) along with its vast network of partners that includes 1,700 publishers such as Cox, Gannett, and the Boston Globe, as well as mobile phones, tablets and connected TV devices.
- In conjunction with AOL editors, ESPN's state-of-the-art production facility will help program content across the AOL network so that consumers reading text articles on both AOL's family of sites and its partners' sites will be served relevant ESPN videos providing an optimal consumer experience.
- The library of ESPN videos will also be housed in a brand-specific channel on the AOL On Network (on.aol.com/espn), AOL's video platform that launched in 2012 and exclusively features curated, premium video content.
- Ad sales for this video content will be led by ESPN, and revenue will be shared by both parties along with AOL's syndication partners.
Currently, AOL is the number two video property on the Internet reaching more than 71 million unique visitors and attracting 992M streams per month through the AOL On Network*.This is an important moment for ESPN, AOL and our partners, who can now take advantage of compelling sports video content in order to deepen engagement with their readers.
*comScore Video Metrix – Content Only, August 2013
- AOL PR (@AOLPR) October 9, 2013
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