Editions by AOL Introduces New Features and Advertising
Oct 20, 2011
AOL's popular iPad magazine,Editions, was recently updated to include advertising. Starting today, the magazine will include full-page ads that mirror what readers are used to seeing in a traditional print magazine.
Each Edition will have one-to-three digital ads that appear between sections of the magazine – mirroring what a reader might see in a traditional print publication. Some of these ads will be powered by Cooliris, a digital media company that turns digital content into immersive visual experiences that increase user engagement.
In addition to ads, Editions was also updated to include integration with LinkedIn and the ability read the app in landscape mode. Users can now sign-in to their LinkedIn account through Editions, and can also share articles from their daily Edition to their LinkedIn network.
"Editions is ever-evolving – we take to heart every single piece of feedback we get from our users," said David Temkin, Head of Mobile at AOL. "Landscape mode and LinkedIn integration are two of the most requested features for the app, so we are excited to bring them to Editions and give our users exactly what they want."