Cambio Expands Its Network
Apr 2, 2012
Today, Cambio announced that it has added three new partners to its network: HuffPost Teen, Meez and Teen Ink. Reaching an aggregated audience of more than 12.5 million monthly unique visitors worldwide*, the network will help advertisers reach a valuable mass audience while collaborating and sharing content across its sites.
Each of the new sites contributes a unique and complementary content platform to the partnership. HuffPost Teen, the go-to platform for young people to talk about the issues that matter most to them, is written primarily by its readers while Meez provides social entertainment like gaming and rich multimedia sharing to its highly engaged audience. Teen Ink provides the Cambio Network with the largest site devoted entirely to teen-generated content.
This expansion of the Cambio Network continues the momentum behind Cambio.com's own organic growth. Since the launch of Cambio 2.0 in September 2011, the site has more than doubled its audience** due in part by the company's search engine optimization, social media strategies and compelling mix of premium video programming, including the award winning Web series "Aim High" and "CliffsNotes Films."
* comScore Media Metrix Worldwide, Audience Duplication (Cambio Group, Meez and HuffPost Teen (formerly HuffPost High School))
** comScore Media Metrix September 2011 vs. February 2012