CAMBIO & AOL TEAM UP WITH iJUSTINE TO CREATE EXCLUSIVE FAN ENGAGEMENT PROGRAM
Jul 2, 2012
EXCLUSIVE FAN ENGAGEMENT PROGRAM
LOS ANGELES - July 2, 2012-Cambio, a leading online entertainment platform for teens and young adults, has teamed up with one of the most influential internet personalities on the web, iJustine. The partnership will center around a program titled "Do The Craze" in which iJustine will invite users to create a video where they imitate a hot viral trend -- for a chance at internet fame and a small fortune. In addition to iJustine, Cambio has partnered with Trendera, a leading trend forecasting and consulting company, to forecast and identify the hottest emerging trends on the web.
"We're thrilled to be partnering with iJustine -- as an early innovator in the user-generated web video community, she's had a profound influence on the very audience we're looking to serve," says Cambio General Manager Nathan Coyle. "By working in conjunction with Trendera, we're excited that this will be a unique program, giving fans a great way to showcase their creativity and imagination."
Exclusively broadcast through Cambio and AOL, "Do the Craze" will feature iJustine performing a new hot viral trend every four weeks, as identified by Trendera. Viewers will then be asked to mimic the featured trend and submit videos of their performance. The most entertaining videos will earn the opportunity to be featured across Cambio and AOL with the top submission winning $1,000.
"Trendera is so excited to work with Cambio and iJustine," says Trendera CEO Jane Buckingham. "Creativity and self-expression are the hallmarks of Gen Y. We can't wait to see how people interpret the memes and take them to the next level."
To support the project Trendera will also become part of the Cambio community, blogging weekly about the best videos and memes the web has to offer. Check out Cambio beginning July 2, 2012 to "Do the Craze" at www.cambio.com/dothecraze.
Cambio is a leading online entertainment platform, connecting teens and young adults with the biggest names in film, television, music, sports and fashion. Cambio is an anchor member of the Cambio Network, which has a global reach of more than 12.5 million monthly unique visitors and 316 million monthly page views. Cambio creates compelling, award-winning original video programming, news and social experiences. The company attracts a roster of marquee entertainment and corporate partners including Mark Burnett Productions, Warner Bros. Digital, McG, Killer Films, Jennifer Lopez, among others. Headquartered in New York and Los Angeles, Cambio is a joint venture between AOL, MGX Lab, and Jonas Group. For more information, visit www.cambio.com.
Trendera's mission is to access, engage and analyze consumers by creating new and innovative research methodologies that are reflective of and integrated into the way consumers live their lives. Trendera combines traditional and non-traditional methods and engages consumers online, in person and wherever we can get insight into their thoughts, behaviors, passions, likes and dislikes. More importantly, Trendera then contextualizes findings with cultural and behavioral insights in order to provide meaningful implications for brands.
Justine Ezarik (a.k.a. iJustine) is an internet personality, actress, life-caster, vlogger, designer and most of all a popular YouTube content creator. She is the 2nd most subscribed female comedienne/personality on YouTube with almost 2.5 million subscribers across her channel, over 1.3 million Twitter followers and has over 300 million views on her videos. In the same month she was named one of the Hollywood Reporters 50 most powerful digital players as well as one of Maxim Magazine's Hot 100. She has worked with brands from Mattell, Ford, GE, Intel, Nikon, and Carl's Jr. and been featured in numerous magazine and publications from The Chicago Tribune to Fast Company and Maxim Magazine and made numerous guest star appearances on shows ranging from Law and Order to Criminal Minds. iJustine is often referred to as the most popular female personality online.