Bebo Extends Reach Throughout Europe
Mar 16, 2009
Bebo connects European users through its Lifestream platform with everyone and everything they care about
Bebo expands into France, Germany, Italy, Spain and the Netherlands
Premier international entertainment and media publishers including AlloCiné, RTL's Clipfish and Telecom Italia owned Yalp!, incorporated in Bebo's global Open Media Platform
New York and London - March 16, 2009 - AOL People Networks today announced the launch of Bebo across a series of key European territories, and opened its doors to established and emerging media brands AlloCiné, Clipfish, Telecom Italia owned Yalp!, Diagonal View and Preview Networks' Filmtrailer.
Bebo is a social experience that helps individuals discover what's going on with their world and helps the world discover what's going on with them. Bebo's Lifestream platform affords users a simple way to connect and keep up with everyone and everything they care about irrespective of which medium they use or where the activity takes place, be it on YouTube, Flickr, Twitter, Facebook, Myspace or another site.
Translated in French, German, Italian, Spanish and Dutch, the new Bebo experience in each of these territories (www.bebo.com)*, marks Bebo's continued international expansion. Bebo has already gained a strong following as a social experience in the U.K., U.S., Ireland, Australia, New Zealand, Canada and Poland with more than 22 million** unique visitors worldwide.
"The proven success of our platform in the UK and Ireland positions us well to expand into these dynamic continental European markets. The social networking audience is growing rapidly and our new sites will allow local users to connect with other users, entertainment and brands, both globally and locally. The richness of our experience lies in the user's ability to express him or herself – as evidenced in our new Lifestory feature – and in the ability to connect to people, media and brands through the Lifestream and our Open Media Platform," said Nicole Vanderbilt, VP International, Bebo."
On Bebo, users connect with both existing friends and with other users who share common interest and similar tastes. Through the Open Media platform and the Lifestream, they can discover and share the media they love wherever it lives. With the new international expansion, the social network is adding several channels of premium entertainment content from major local and global entertainment brands and emerging media companies.
Bebo's new media partners, including AlloCiné, RTL's Clipfish, Telecom Italia owned Yalp!, Diagonal View and Preview Networks' Filmtrailer will be incorporated in Bebo's groundbreaking Open Media platform. RTL's Clipfish and Telecom Italia owned Yalp!
will allow users easy access to a plethora of premium content in their local language, while AlloCiné, the leading European portal dedicated to cinema and TV series, will launch four new channels on Bebo as TV series progammes (latest news in TV series), cinema programmes (latest news in the film world) and upcoming trailers www.bebo.com/allocine).
AlloCiné will also launch 4 channels in the UK showcasing trailers for films 'out this week', upcoming films, interviews and special reports (www.bebo.com/screenrush), and in France Merci Qui! - a dedicated programme to classic movies (www.bebo.com/merciqui).
Clipfish, one of Germany's leading video portals, will offer selective channels on Bebo Germany including popular formats such as: Clipfish comedian Daniele Rizzo (www.bebo.com/danielerizzo) and his interviews with movie stars from around the world; Astroclip, the Clipfish Astrology Channel with video horoscopes for younger audiences, and moviemag with reviews of all major movie launches in Germany. Furthermore, the parties plan to allow Bebo users in Germany to use Clipfish on Bebo's German video upload page, and plan to include on each video on (www.clipfish.de) an icon to 'share this video', enabling users to share Clipfish video with their friends on Bebo Germany.
Mathias Blüm, Managing Director of Clipfish, added: "We are glad to team up with Bebo for its launch in Germany. Bebo offers an excellent platform to distribute a range of Clipfish channels and help us reach a different audience. We are looking forward to a successful partnership, and plan to offer further channels in the future."
Finally, Filmtrailer will allow users in France, Germany, Italy, Spain and the Netherlands easy access to a plethora of the latest Hollywood releases in their local language.
"Bebo understands how their next-gen users interact with entertainment content", commented Heather Stevenson of Preview Networks. "We are pleased to be able to provide a quality offering of local language cinema trailers for this community to interact with."
To increase viral opportunities for media owners and publishers, Bebo has created a "Share on Bebo" (http://www.bebo.com/c/share/help) button for publisher sites, making it simple to implement and creating a two-way conversation between the publisher and Bebo platform. When a user shares his or her favourite media content, a status update will appear in the user's "sayings" and in their "Lifestream", virally spreading the news to his or her entire network and driving traffic back to the media owner or publisher.
Bebo forms the centrepiece of the AOL People Networks business unit. People Networks' collection of community platforms help improve people's lives by connecting them with everyone and everything they care about. People Networks does this through a web-based experience on Bebo.com, through desktop clients and mobile devices. At the heart of People Networks is the Lifestream, a real-time, platform for aggregating and distributing social feeds across mediums.
Notes to Editor:
Open Media: Established in November 2007 as a way for media companies to promote, distribute and monetize their programming, while giving users a new way to experience content online, Open Media allows users to explore, store and curate within their personal profiles their favourite global video content. They can then virally distribute that content throughout their 'friends network' and the wider Bebo community. MTV, CBS, BBC and more than 500 others are already a part of Open Media.
* Bebo.com is geo-targeted to show country specific content based on an individual's location and IP address
Bebo is your life online. It is a social experience the helps you discover what's going on with your world and helps the world discover what's going on with you. Bebo has more than 22 million** unique visitors worldwide and on the days that they use Bebo, they spend an average of 25 minutes** on the site.
Bebo forms part of the AOL People Networks business unit which combines Bebo, the AIM (excluding AIM Mail) and ICQ personal communications networks, widget technology company Goowy Media, social search and answer service Yedda, social aggregation service Socialthing! and Userplane. People Networks' collection of community platforms reaches 93 million*** unduplicated users worldwide. Bebo is a wholly owned subsidiary of AOL LLC, a majority-owned subsidiary of Time Warner Inc.
Source for metrics data in this release:
** ComScore Media Metrix, January 2009
*** Custom AOL-defined People Networks report, based on comScore Media Metrix Audience Duplication report (January 2009)
AlloCine's mission is to inform and entertain audiences in film and TV series in France and Europe. With more than 6 million unique visitors*, 70% of the internet film audience and 25 million videos** viewed monthly, AlloCine is the undisputed source for movie information in France.
AlloCine has adapted its content model and services for the UK territory with www.screenrush.co.uk and Spain with www.sensacine.com but also in Germany with the acquisition of the third cinema website www.filmstarts.de.
** Nielsen NetRatings, January 2009
* SmartAdserver, January 2009
URL Merci Qui! : bebo.com/merciqui
URL LaMinute! : bebo.com/laminute
URL Upcoming trailers: bebo.com/allocine
URL Tueurs en Séries! : bebo.com/tueureenseries
URL Screenrush: bebo.com/screenrush
About Diagonal View
Diagonal View (www.diagonal-view.com) is a digital production house, jointly owned by ITN's archive division, ITN Source (www.itnsource.com), and digital entrepreneur Matt Heiman. Diagonal View packages quirky and unique archive content from ITN Source's one million hours of footage and syndicates it to commercial partners. Withover 150m views since its launch in March 2008, Diagonal View is growing in popularity on social networks and online outlets across the globe.
As subsidary of RTL interactive GmbH Clipfish is the Videoclip-Portal of RTL Television, Germany's most popular and successful television channel. According to a survey of "Verband Deutscher Zeitschriftenverleger" at the end of 2007 (Association of German Magazine Publishers) Clipfish is the best-known brand for video portals and social networks in Gemany. About 2 Million Unique User per month (Source: AGOF internet facts III 2008) are viewing exclusive content of RTL and other exclusive content partners plus user generated content on the entertainment platform. On a daily basis up to 3 million videos are viewed. For advertisers Clipfish is an ideal platform for effective branding campaigns and for placing video ads with a broad reach. Furthermore Clipfish offers creative, interactive and crossmedial marketing solutions with a high viral spreading capability. Clipfish, marketed by IP Deutschland, is also accesible for mobiles and handhelds via mobil.clipfish.de with a "best of" Clipfish.
About Preview Networks' Filmtrailer.com
Preview Networks was established in 2004 with the goal of becoming the leading international syndication company for the entertainment industry operating in the major European markets. The company operates in nine European markets dealing with more than 100 entertainment content distributors and 1.000 online media partners including MSN, Bebo, DailyMotion, The Guardian, MTVN, and Brightcove. Our consumer website, Filmtrailer.com, is a film enthusiast site dedicated to all the latest film trailers from local arthouse to large studio productions. From this site, partners can syndicate film trailers across the Internet using our embed, XML and podcast services to allow the broadest possible audience to share the best quality, current movie trailers. The latest local language movie trailers are available on our local sites in the following countries UK, Germany, Netherlands, Sweden, Finland, Denmark, Italy, Spain and France.
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