AOL's FanHouse Signs Syndication Deal with NBC Local Media
Feb 23, 2009
New York, NY – February 23, 2009 – AOL and NBC Local Media announced that local sports content from the award-winning FanHouse.com is now featured across NBC Local Media sites. FanHouse local sports commentary and blog posts will be available directly on NBC Local Media sites and will include links to blog posts on FanHouse.com. This marks the first blog syndication deal for both FanHouse, http://www.fanhouse.com, and NBC Local Media. It is part of the broader strategy of AOL's MediaGlow publishing unit to extend the reach of its content across the Web. FanHouse.com is the first new site launched in 2009 by MediaGlow, formed in January 2009 to centralize AOL's publishing efforts.
"We are excited to provide local content for the sports enthusiast across NBC Local sites and to expand the FanHouse reach," said Marty Moe, Senior Vice President, AOL Money & Finance, News, FanHouse, Weblogs and KOL. "Sports fans want to hear the latest buzz on their local teams and also get local information and news from outside the sports world. By delivering FanHouse content in an integrated and interactive format to NBC Local Media users, we are helping to provide an engaging experience across the Web."
"Adding FanHouse blog content to our sites enhances our local sports commentary and analysis for true city insiders," said Brian Buchwald, Senior Vice President, NBC Local Media. "This new partnership is another step towards delivering on our goal of providing up-to-the-minute, locally relevant content to our users from the best sources available."
NBC Local Media features numerous daily FanHouse posts across its sites including:
FanHouse received a 2008 EPpy Award for Best Sports Blog from Editor & Publisher magazine. The site features professionally written blogs covering each team in the NFL, NBA, MLB, as well as top NCAA football, basketball, and baseball teams, mixed martial arts and fantasy sports. FanHouse.com also includes essential information such as standings, schedules, photos, stats and news feeds, as well as live blogging and in-depth analysis during games. In January, FanHouse, http://www.fanhouse.com, replaced AOL Sports as the main sports destination for AOL, targeting males 18-34. AOL Sports saw page views grow 33% and total minutes increase 4% year over year, according to January 2009 comScore Media Metrix data.
MediaGlow, AOL's publishing business unit formed in early 2009, centralizes AOL's programming efforts, including AOL.com, AOL's content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites and attracts more than 70 million unique visitors each month, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL's advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
About NBC Local Media
NBC Local Media is comprised of ten NBC owned-and-operated television stations reaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV, a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award-winning entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast television, broadband networks, digital channels and numerous media outlets outside of the home. NBC Local Media is a division of NBC Universal.