AOL Tops the List Among Internet Service Providers in Customer Experience Online Survey
Mar 26, 2009
New York, NY – March 26, 2009 – AOL was rated as the top Internet service provider for overall customer experience, according to a survey of consumers by Forrester Research, an independent research company.1 The survey asked nearly 4,600 consumers about their interactions with Internet service providers based on a number of measures, including usefulness (tied for first at 79%) and ease-of-use (71%).
AOL's overall "Customer Experience Index" rating was 71%, higher than any other service provider in the survey, according to Forrester. The Forrester survey also found that AOL's Index score climbed five percentage points between 2007 and 2008.
"AOL's mission is to provide consumers the best online experience possible, no matter how they get online, and we believe these results show that our efforts are succeeding," said Kimberley Partoll, Executive Vice President of AOL's Access business. "We continue to make improvements in our AOL software, key products such as e-mail and AIM, and our growing stable of superior content channels."
In February, for example, AOL launched a new version of its all-in-one, easy-to-use classic software – AOL 9.5 – offering users enhanced features such as tabbed browsing and integrated AIM. AOL's software is used by more than 26.5 million people on broadband and dial-up connections every day.2
In 2006, AOL began offering its e-mail, software, content and other services free to online consumers, and AOL's network now reaches 105 million unique visitors a month.3
In addition to AOL's Access business, one of the largest Internet access businesses in the U.S., the company is comprised of the MediaGlow publishing unit. MediaGlow launched in January 2009 to centralize all of AOL's content publishing efforts – including AOL News, Living, Money & Finance, Music and other sites, as well as a growing array of targeted niche sites. MediaGlow currently reaches more than 70 million unique visitors per month4 with more than 20 MediaGlow sites ranking in the top 5 of their respective categories.5 MediaGlow has plans to launch 30 new targeted sites in 2009.
AOL also operates the People Networks business unit, which includes social media service Bebo, the leading AIM and ICQ instant messaging networks and other AOL community properties that combined reach more than 89 million users worldwide.6 And it operates Platform-A, which the industry's leading advertising network, measured by audience reach. Platform-A reaches almost 90% of the domestic online audience.3
1 Forrester Research, Inc., "Customer Experience Index 2008 Snapshot: Internet Service Providers," March 19, 2009
2 comScore Media Metrix custom analysis, February 2009
3 comScore Media Metrix, February 2009
4 Custom AOL-defined MediaGlow report, based on comScore Media Metrix Audience Duplication report, February 2009
5 comScore Media Metrix syndicated categories and custom built categories by AOL, February 2009
6 Custom AOL-defined People Networks report, based on comScore Media Metrix Audience Duplication report, February 2009
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.