AOL TO DEBUT SHAREABLE SOCIAL GAMING EXPERIENCE UR +1 IN 2013
Apr 24, 2012
The Ultimate Celebrity Fantasy Experience Announced at AOL's NewFront Event
in New York City
New York, NY – (April 24, 2012)– AOL today announced the launch of social gaming platform ur + 1, debuting during awards season 2013. Similar to popular sports-related fantasy games, the ur + 1 gaming platform will allow users to pick teams of celebrities to compete for points based on their coverage on AOL properties. Celebrity-related content across HuffPost Celebrity, HuffPost Entertainment, Moviefone, AOL Music and HuffPost TV will be a part of the gaming experience, encouraging users to read, comment and share the content. AOL gave more than 450 brand advertisers, marketers, agencies, digital and TV media buyers a sneak peek of the new experience at its Digital Content NewFront today in New York City.
The ur + 1 gaming platform encourages AOL's highly engaged entertainment consumer to leverage their appetite for celebrity news to compete against friends and foes for points and bragging rights as the Ultimate Pop Culture Connoisseur. Lucky participants of the Instant Win game can also win prizes including a trip to a special AOL Music Sessions performance. Consumers can experience ur + 1 across all screens – web, mobile and desktop.
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
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AOL Corporate Communications