AOL Strikes Premium Motion Picture Deal With Miramax
Apr 23, 2014
New Partnership to Strengthen AOL's Long-Form Video Offering
NEW YORK, New York - April 23, 2014 – AOL Inc., a leader in premium online video, and Miramax today announced an agreement to bring critically acclaimed, full-length films to U.S. viewers, culminating in the launch of a new Movies experience that will be featured across The AOL On Network. Spanning a range of genres that will include Miramax iconic cult classics, comedies, awarded dramas as well as family and foreign films, this premium, long-form content will now be available to stream free-of-charge across all AOL On experiences including mobile, desktop, and connected devices, all viewed within the Miramax channel.
Through the upcoming Movies experience, AOL viewers will soon have the option of adding critically acclaimed films to their regular rotation of news and entertainment video. Additionally, Miramax's premium content offering will be refreshed monthly. AOL Inc. is currently a top-three online video property in the United States as ranked by comScore, amassing 1.31 billion content views and serving 3.8 billion online video ads this past March alone (comScore Video Metrix).
"We continue to evolve our content strategy to include all screens and all experiences," said Ran Harnevo, President of AOL Video. "With our Miramax partnership, we have our first foray into film and long-form, bringing a cinematic experience to our premium content library and across our connected TV experiences. Having a premium launch partner in Miramax means that we bring some of the best, award-winning content to the web in a format that is easily accessible to consumers."
"Creating an ad-supported Miramax-branded channel on the popular AOL On Network is an exciting step as we remain committed to reaching Miramax fans through new and innovative platforms," said Beth Minehart, EVP Global Digital, Miramax. "We are delighted to partner with AOL on this digital offering, and we look forward to bringing a sampling of our iconic films to the AOL audience through its fast-growing multi-screen distribution network."
With the launch of a new, premium Movies experience with the Miramax channel, AOL is providing its expansive audience with highly desired content from a leading, global film and television studio while simultaneously increasing the availability of award-winning films on the web.
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
Miramax is a leading worldwide film and television studio with a library of more than 700 motion pictures containing some of the most original and acclaimed independent films, such as Pulp Fiction, Chicago, Good Will Hunting, The English Patient, Life is Beautiful and Cinema Paradiso – as well as scores of commercially successful films such as Bridget Jones's Diary and the Scream, Scary Movie and Spy Kids franchises. Collectively, the Miramax library has received 284 Academy Award® nominations and 68 Oscars®, including four Best Picture awards. Miramax's world-class global distribution team has successfully brought this acclaimed collection of titles to existing and emerging platforms in nearly every country in the world.
Miramax's new development projects include both television and film. Currently the studio is working with industry luminaries to create new derivative television series based on their respective award-winning stories and characters. These titles include Gangs of New York with Martin Scorsese, Copland with James Mangold, and Robert Rodriguez's From Dusk Till Dawn: The Series, currently in active production. Film projects include Jeremy Garelick's The Wedding Ringer (starring Kevin Hart, Josh Gad and Kaley Cuoco) to be released by Sony's Screen Gems January 16, 2015. Miramax also recently announced a multi-title, multi-year agreement with The Weinstein Company to create derivative work for film, television and stage.
Miramax was purchased in 2010 by Qatar Holding, together with the investor group led by Miramax Chairman Thomas J. Barrack, Jr.'s Colony Capital, and is headquartered in Santa Monica, California with a sales office in London. For more information, please visit miramax.com.
Director of Broadcast Relations, AOL Inc.
LaunchSquad for AOL
Rogers & Cowan for Miramax
Katie McGhee, Miramax