AOL Sport Launches in Partnership with Sporting Life
Oct 10, 2011
Our international sister site, AOL UK, is giving sports fans a reason to celebrate with the launch of AOL Sport. The new site launches in partnership with Sporting Life, which will integrate sports news, reviews, fixtures results and tables into the content hosted on AOL Sport.
The partnership builds on an existing deal with Sporting Life, which has previously provided limited fixtures and results for Fanhouse. The newly launched AOL Sport will offer fans a wide range of sports news and content covering Football (a.k.a. Soccer), Tennis, Rugby, Golf, Horse Racing, Cricket, Boxing and the Olympics.
Sporting Life, the leading provider of sports news and content (owned by Sky), will also integrate its Sky Bet service into AOL Sport.
AOL Sport is also the latest UK site to undergo a redesign, bringing it in line with our broader AOL portfolio.
The launch of AOL Sport replaces Fanhouse UK, AOL's current sporting site. From today, Fanhouse visitors will be redirected to AOL Sport.